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How Do I build A Brand Online?

Have you heard the term ” Online Branding” and wonder what the heck it means? Let’s start with what  a brand  can be. It can be:

-a symbol

-a name

-a term

-a sign

-a design

– or any combination of those

So you have figured out what the base of your brand will be. Now you need to build it up online. Get the word how so to speak.

When your try to build or create a brand online you want to take certain steps to help make this happen. What are those steps? I will share with you some of what I consider the basic building blocks.  Let’s see, how should I share these with you? I know let’s do it in list form, people like lists..

-You should have a website that  follows  K.I.S.S. (Keep It Simple Stupid). It should be clear and to the point. Let visitors know who you are, what you’re about, what you do and why it should matter to them.(my father in laws favorite point) Oh and the website should look good. Remember it reflects your brand. It is the first thing people see when they are learning about you.

-Something that drives me nuts, companies who try to push their brand online via twitter with a company logo. Come on.. a company does not blog, share, or do things. It is the people behind the company that do it. I want to know them. So put a picture of a real life person up on the page. I want to see who I am talking to. It helps people well, bond.

-Leave comments, post to forums and message boards.  If you are trying to sell soda, go to a soda forum and join the conversation. Now when your there don’t just push your product. You need to help others and give good information. Maybe post links where people can find the info they are looking for. Join the conversation.

-Pictures, people like pictures. Show people what you are doing. Where you are located. Give them a picture to associate with. Like this:

-Either create a  fan page on Facebook or a newsletter. Heck do both. Let people join in and feel like they are part of something. Make it a community.

-When you are blogging, tweeting, updating your status, plurking, etc.. talk to your users. Do not lecture them. Do not post just about your product.  Make it a two way conversation. It is about building relationships.

Remember your message about your brand should be consistent.  Oh and  you need to understand the likes and dislikes of your target demographic.  This I learned from  Harvard Business Review on Marketing which Chris Brogan told me read.

How would you build a brand online?

December 11, 2008 By : Category : Blog Tags:, , ,
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