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Using Personal Branding To Find A Job

No I have not blog faded! Yes, I am still here. No, you can not get rid of me. I spent the last week up in the Trinity Alps area of Weaverville, California. The middle of nowhere.  Yet, the town is a total Mayberry place.  The movie theater guy sells the tickets, sells the popcorn, takes the tickets, etc. One Gas station. One Grocery Store.


We stayed at the Trinity Alps Resort. This is a place where there is no:

-cell phone coverage

-Internet access



..well you get the idea. My family loves it. I, on the other hand am a team player and go with the flow.

So, this gives me a lot of time to bond with my family and think.

What do I think about when cut off from the outside world? Web Pages…homepages, branding.

(Yes, I need to see a shrink.)

So here is my thoughts on this. If you are a job seeker in this market, you need to have your own website about yourself. Call it a website, homepage, web page or whatever. You need to have a place where people can learn about you.-You are a brand! Yes, it is true. Personal branding is where I am going with this. Say you are an accountant named ” John Hoeser”. (hey I like that name.) You apply for a job. On your resume you put a link to www.johnhoeser.com.


The future employer can go and learn more about you on your site. Also it well help you get the word out about who you are, what you do, what you know and why your the accounting guru! There are many things you can do to this page to increase your brand awareness. . Let me share some of this in list form. People like lists:

-Create an About Page. Share that you are John the Accountant. What your background is in the field. Your achievements, notable accomplishments and why your an accounting guru. (Not an Expert! That term makes my hair stand up.)

-Have a blog. Write articles about accounting and other subjects. Give your insight about the field.  Have this new content come out at least once a week.

-Comment back to people who leave comments on your page. It shows your active, social and well people like knowing someone is reading their comments.

– Have a linkedin.com badge on your site. Just another way people can learn about your background and knowledgeable  in the field. As well as who you are connected to and any recommendations you have gotten.

– Drop your new content (blog posts) on sites like Digg, Stumbleupon, Facebook, and Twitter.

-Have a RSS.

-Leave comments on other accounting sites. People like comments, right? As well as it gives you a web presence.

-Use linkedin’s Q & A section

-Network offline. Yep, there is more to life then being online. Go to meetups, tweetups, social breakfasts and such. That is where I get most of my prospects and leads!

July 29, 2009 By : Category : Tips and Tricks Tags:, ,
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