I sucked at blogging for the past few months. There I said it. I have been so overwhelmed with writing a book and working with clients that I just let it slide. In addition, I found myself tweeting my thoughts, where I should have blogged them. One of those thoughts was how companies can use social media in their B2B efforts. So, I took those thoughts and put them into list form, because people like lists.
- Share lots of photos, and ask your fans to share photos on your different networks. Facebook’s photos are some of the most powerful tools out there.
-Be strategic and pay attention to signal vs. noise. There is nothing worse to a consumer than having businesses shout at them.
-Create content that can go mainstream (outside your industry bubble) and monitor which posts attract the most “Likes” and feedback.
-Share your industry’s articles and blog posts on your social networks.
-Write your updates/posts to have a call to action – give the user something to do after they are finished reading. Ask questions that do not have a simple answer like “Yes” or “No.”
-Use tagging strategically when you can. Try to engage businesses by their location and even language as well. Oh and don’t forget the mobile users.
-Make sure to let your company show its human side and show the diversity and uniqueness of your team.
-Share exclusive and simple behind-the-scenes information.
-Make it easy to share your calls to action and offer incentives.
-Note your post frequency and timing. Find out what time they do best.
-Know your audience well, and when you make a mistake, quickly own up, do right by your audience and fix the problem.
-Integrate your website broadly with Facebook Connect.
-Find the resources to respond to your fans’ questions and inquiries.
-Make sure to hold real-world events.
-Try to always respond to comments. Yes, even the negative ones.
-Find synergy with other organizations and entities, and then work together to promote each other’s content so that everyone benefits.
What are some of tips and tricks you use in your B2B marketing?