There are countless opportunities for businesses on social media. The trick is, how do you best position you and your business to generate the best return on your investment of time and money? The following are some ways for those in the insurance industry to use social media to their advantage
Facebook is a great way to reach out to people who are already familiar with your community and your business, and use them to help boost sales. By paying for targeted advertising, your unique ads can be tailored to only show up to people who live in the area and are friends of people who “like” your page. There are a variety of ways to tailor ads: by region, gender, age, and interests. This will help you get your advertising to the right people, and it won’t break the bank.
LinkedIn is a professional network that is the most beneficial for insurance marketing. As an online networking platform, businesses can use traditional ideas of marketing and meeting new clients with the added benefit of being visible to a much larger group of potential clients. The more connections you make, your recognition increases, and it helps both online and in-person networking. You can use groups to share content and help market yourself as well, so find the industry groups that are best suited for your business and start connecting.
Twitter is the online community that is great for sharing content in a concise and quick way. When used properly, it is a beneficial marketing channel that many small businesses and professionals use to share content, get to know each other, and have industry discussions. It’s important to remember that Twitter is a community, so while it helps with networking, it’s necessary to engage users with thoughtful conversation. This will help you get noticed among the thousands of small businesses vying for customers. Connecting with business influencers and industry leaders provides credibility and broadens your network of potential connections and clients.
Creating content is the most important way to stand out on a digital platform. Content that is engaging, interesting and topical brings users to your website and helps them engage in your business. Blogs that are thoughtful and encourage debate are the ones users keep coming back to. By encouraging debate and conversation, you can reach out to those that are contributing, thus providing another networking opportunity. Whatever you blog about can be shared on all three social platforms, and the more you build up a community of interested and engaged individuals, the more your business grows.
Customer insight & testimonials
While social media tools help, it’s important to make sure your message is coming from more than just you. These tools allow you to reach out to previous clients and ask them to provide feedback and testimony to your services. Consumers are more apt to purchase a product from a peer referral than just hearing about it from the source. Facebook comments, Twitter replies, LinkedIn endorsements, and comments on your website can all be shared and marketed to potential consumers.