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I Am Going To Be The Biggest Loser!

I Am Going To Be The Biggest Loser!

losing-bigSo this post is totally off subject. It has nothing to do with Social Media, New Media, Social Networking or the such. I wanted to share with you that my New Years resolution is to lose weight. I need to drop a few pounds, shed the winter coat kind of thing.

One thing I have learned is I do really well in a “Social” setting. If there is a group of people counting on  me I am more likely to do something. For example, I currently am going to spin class 2 days a week, I have two friends who meet me there at 5:30 am. If I do not show up, I get a rash of fouled mouthed text messages and emails. Needless to say, you do not miss spin class.

So, the PCCC where we go decided to launch ” Losing Big” which is a team weight loss kind of thing. Here I will break down for you in list form, people like lists:

-Mandatory group workout

-Meeting with a nutritionist, life coach and personal trainer

-Weekly Weigh Ins (prizes for the person who loses the most, I like prizes)

You get the idea it is using the same idea of the t.v. show, The Biggest Loser

One thing that has been mentioned several times  by the “Blue Team” coaches is to tell your friends and family what you are doing so they can support you. So that is what I am doing. Telling you my community, cause I need all the  help I can get, trust me.  If you see any tweets, status updates or video with me eating anything I should not, call me out!  Maybe  If I am speaking at a conference and I start drinking a coke, feel free to come up to the  stage and take it away. We could be  at a tweetup and I whip out  a snickers , rip it from my carmel covered hand. Like Mr. T would


You know I started this post with the comment it would not be about Social Media, but in a way it is. Social Media is about communities, word of mouth and influence. So I am asking you my community to start using your influence to help me lose weight!

Lastly, do you even  want to hear about my weigh ins , highs, lows,moments of weakness,  etc during this 12 week torture.. I mean competition? My feelings will not be hurt if you don’t, I just don’t want to bore  you with all this. The website was not setup for this.  So, please let me know by leaving a comment one way or the other. Majority rules.

Okay I have 2 days till I start on Monday, so I am going out with a gut buster, Domminos Pizza tonight!


January 9, 2009 By : Category : Off Subject Tags:, , , ,
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Your Week In Review

Your Week In Review

It is Friday all ready? Wow it kind of snuck up on me. With that being said lets see what links we have for this week:


-Facebook is throwing down with its Term of Service in regards to Alcohol. No more sending virtual drinks to anyone under 21.

-Speaking of Facebook.. they hit 150 million users 4 months after hitting 100 million in August 2008


-A lot of people question what social networking sites are really good for. What else can they do? Read this great post about how social media came to the aid of an abused woman and rasied money for her.


-Remember MySpace? Oh your still on MySpace? Sorry. Well it is becoming a Ghost Town of sorts according to Natasha Westcoast. Read her great post called MySpace:Creating Community In A Ghost Town


-Wanna guess what the best selling album download of 2008 was via Amazon? Nope.. wrong.. good guess. It was Ghosts I-IV by Nine Inch Nails. Why you ask is this worth mentioning? It was totally free to download. Yep, the #1 album was free, though people could pay if they wanted too. Oh and Viva La Vida by Coldplay was number 2.


-In November of 2008 Bill Johnston at Forum One Communications started a survey on Online Communities called Surviving & Thriving in the Downturn economy. It short it found that online communities are  thriving and the outlook is good.

So did I miss anything?

January 9, 2009 By : Category : Uncategorized Tags:
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An Open Letter to KTVU..My Local Fox Affilate

An Open Letter to KTVU..My Local Fox Affilate

Dear KTVU,
First I need you to know, I have been watching Channel 2 since I was like 5. Heck I remember the old theme song you know “There is only one..two!”, hear I don’t sing well, listen to it yourself:

Boy that was catchy back in the day. You ought to think about bring… sorry I am off on a tagent.

Look I am sending you this letter, not because I hate you, dislike you..though it would be nice if you played more MASH reruns, I do like MASH… sorry back to the point. In this day of people watching less tv, reading less newspapers, companies like you need to do whatever you can to stay current and go where the people are. I get that. So I was thrilled when I found out KTVU was on Twitter!

I thought how cool! I can send messages to the newsroom, get interesting info about stories your working on, what Ross is up to. I did love him on People Are Talking  back on KPIX.

Whatever happened to Ann anyway?

So imagine my dismay when I went to your Twitter page and saw this:


It is just links to videos. I can see this on your site or heck the 10:00 news. It is well..boring. There is nothing interesting here.  No, there is no rule that you have to be intresting or exciting, you can do what you want on Twitter, as Eric Rice kindly points out. Let me give you a few pointers though. I will do in in list form as people like lists:

-Do not just post links it well to quote Mike Mcallen it is “spammy”

-Give us some behind the scenes information, stories your working on. Funny things going on. Tell us something we can not see on the broadcast

-This is important, interact with other twitter followers. I said “Hi” to you yesterday and you never replied. Heck DarthVader says Hi, and he is a Sith Lord.

-Learn from NBC’s Today Show mistakes on Twitter. They did exactly what you did with nothing but links, now check it out. They answer peoples questions on Twitter and interact, heck they make funny comments and everything!

-Act like your part of the community. See NBC’s Today Show above.

-Try getting Twitter involved with your news team. Ask for leads, read users responses online. Take polls. The Twitterverse is yours for the taking.

So please dont take this the wrong way, I am on your side. I just want to help you with the learning curve! I know you can do it.. cause well there is only one two.. 😉

Hope to see you on Facebook!


January 6, 2009 By : Category : Blog Open Letter Tags:, , , , , , ,
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Your Week In Review..Late

Your Week In Review..Late

(This post was started last week but due to some WP problems it did not get posted till today)

The first post of the New Year! I hope everyone had a great New Year’s Eve.  The Peck kids like to,  well just look at  the aftermath of our backyard..


I think they had quite a good time.  So to start the year of right here are some interesting items you might find of interest, in list form of course, because people like lists.


-You hear me talk about twitter. Its an amazing social networking site. Yet like with anything else you need to be careful when you get strange emails or links. Seems several people have been getting their passwords ripped off in a twitter  phissing scam


– Social Networking is growing like crazy. Everyone from teenagers to adults are joining. As well at the First US Catholic Bishop on Facebook. Seems the Bishop sees the power and influence of Social Networking.  That being said, you need to think about what you post to Facebook. A lot teenagers are forgetting that people actual read what they are posting. Seems that teens are getting busted via Facebook.

-Oh and Facebook set a traffic record on Christmas eve Im guessing there were a lot of Merry Christmas wishes via Facebook.

Im going to keep this sort and sweet, talk to you all next week.

January 5, 2009 By : Category : Blog Tags:,
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I Have A Communicable Disease

I Have A Communicable Disease

computer-virus-bugs-clip-art-thumb3167674Just a quick note, cause I need to vent. In my office we have:

-A Firewall

Appriver to scan email for spam and viruses

McAfee on the desktops to stop viruses

-A tech team we pay over $3,000 a month for

-Rules in force about opening strange emails, going to websites, etc, etc

You get the idea.

Yet somehow, some way.. my computer out of all the computers in this office has a virus.

I am getting pop ups for gambling, online video guides,  anti-virus software (gee thanks).

The techs have tried removing it twice now. Now they are thinking of replacing the harddrive with a mirror version prior to the virus.

What the heck??? The number of work hours I have lost drives me nuts!

Thats it. I needed to vent.

Thanks for listening.

December 31, 2008 By : Category : Blog Off Subject Tags:,
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People Are Talking…Are You Listening?

People Are Talking…Are You Listening?


Today a friend reached out to me.  She works for a very big, well know company. She asked me a simple question.

“How do we monitor our brand online?”

My response was “You guys get it!”. She responded with a very puzzled tone (as my wife does to me a lot) : “We do?”

“Yes, you do” Your company is taking the first step of looking into what people are saying about your brand online and learning how to deal with brand monitoring”

Okay, so enough of my little cut scene from a conversation. Let me give you some links to tools and resources that help companies monitor what people are saying online about them. We will do it in list form, as people like lists:

Twitter Search which use to be called Summize before Twitter bought it. You simply type in keywords and you can see people who have used that word in a tweet.

Social Mention searchs Google blog search, Delicious, FriendFeed, Digg, Twitter, Youtube and such and puts it into a nice package for you.

Google Alerts An amazing tool by the folks at well, Google. Put in keywords and it will send you alerts when people use those words. This searches Google so we are talking about anywhere on the web that Google indexes, which is well, almost everywhere.

Backtype allows you to search blog comments.  Users need to register and it will monitor the url you put in the chat. Then pulls all the comments back to one place for you to search.

Yacktrack monitors lots of different social networking sites and allows you to see which sites your brand is being mentioned on vs another.

These are just some of the several tools that are out there. If there are some I have missed, please post them in the comments so I can add them to an updated list.

I used the term brand and keyword when writing this post. What is it you should be monitoring when following your brand? I think you should look at:

-Company Name

-Your Product

– Competition

-Your Company Executives (and your competitions)

– Clients

All right now, get out there and see what people are saying about you!

December 30, 2008 By : Category : Blog New Media Tags:, , , , , , , , ,
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Your Week In Review..early

Your Week In Review..early

With Christmas upon us and a short week ahead, I thought It would be a good idea to get “Your Week In Review” out early. I am thinking there will no be a lot happening on Friday from me.


-With 2008 coming and 2009 upon us, I have seen several posts looking at where Social Media will take us next year. Will it still be relevant? Of Course! Here is a great post on why you need it  from  Todd Mailcoat, its called 9 Reasons You Need Social Media Marketing in 2009

– The folks at Futurelab have a different outlook. They list “Five Things that Probably Won’t Happen In Social Media in 2009” . I am not sure I agree with them on item #1. What do you think?

Seems to me its a glass 1/2 empty, 1/2 full situation. 😉

-Have you tried to start an alumni group on Facebook? Maybe a Class of 2013 kind of thing? Yet the name is taking? Seems there may be some cybersquatting going on according to Brad J Ward. Check out his post called There’s something going down on Facebook. Pay attention

-Oh and  speaking of Facebook, you might of noticed that the 2nd most popular music application has been removed due to TOS issues. Its the Music Playlists. (MySpace banned it earlier in the week as well, but no one noticed 🙂

-Okay now for something non Social Media realated, I just need to share that I am interested in seeing The Curious Case Of Benjamin Button. Something about it has me interested.  I hope its not a chick flick. Let me know if anyone sees it.


Sorry for the shortlist, but its a short week.  I hope everyone has Happy Holidays!

December 24, 2008 By : Category : Blog Tags:,
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Stay On Target And Stay Focused

Stay On Target And Stay Focused


Do you have days where you just can stay focused? Those days where you lack motivation because you are just burned out? I think I am having one of those today. I just can not seem to focus on the tasks in front of me. It does not help that there are so many distractions like:


-People in and out of my office

-Phone keeps ringing

-Instant Messages


-5 kids

You get the idea.  So I decided to turn the distractions around to help me at least get a blog post up this week. What are some things one can do to help “Stay On Target”? Or better said, focus? Let me share some that I do. Let me do it in list form. People like lists:

-Turn off the phone. This is my life line. I put up over 1200 minutes a month on this thing. Sometimes I just have to turn it off to get things done.

-Get off the Internet! Just unplug the cable. I love the internet. I love my email. Yet, it is well.. the root of a lot of evils.

-Clean your workspace up. I know they say a “A Clean Desk Is A Sign Of A Sick Mind” but its not true

-Music. Sometimes I need to  turn on my ipod and get lost in the music. This is one of things that works really well for me.

-Make a do to list. This is something that also works well for me. I just love checking those tasks off. It gives me a great sense of completion.

-No Multi tasking. Weird right? But doing one thing at a time works really well for me. Lets me check those items off my “to do” list faster.

-Have someone to bounce ideas off of. Another thing that works well for me. I will put togeteher a draft or list to send to someone whose feedback I value.

What do you do to focus?

December 22, 2008 By : Category : Uncategorized Tags:,

Your Week In Review

Your Week In Review


It is time for your weekly round up of things  I have been reading, researching, working on,  excited about or just think its worth sharing. If there is something that you think I should know about or might be worth sharing with others, please feel free to send it to me. My email is  here. Several readers have already been sending me links which is great! Please keep doing that! So, here we go, this will of course be  in list form because people like lists:


-When was the last time you read a newspaper? I used to read 3 newspapers a day. Now I read everything on line. Heck there is even a Newspaper Death Watch site put together by Paul Gillin.

-Newspapers are seeing the writing on the wall and that the web and social media are where it is at.  Brian Solis does a nice recap about how newspapers are responding. He got his data from the annual report by The Bivings Group, who report how newspapers are using social media.


-Sony has finally launched after what seems a long, long time of talk and, development,  PlayStation Home, an online community for Playstation gamers.  Community 2.0 has a great take on it. Is it what the Playstation users want?


-If your in the Los Angeles area, your Mayor is using Twitter.. Antonio Villaraigosa he has a flickr account too.. lalawag asks  can he do more?


-Recently Izea launched a online marketing campaign for Kmart. Kmart would give $500 gift cards to bloggers, who would then blog about their experience. Jeremiah Owyang wrote a great piece about how sponsored blog posts are becoming more common.

-Jeremiah’s piece questioned several things about this type of marketing. Which Chris Brogan quickly  replied to.


-Roxanne Darling did a great post called How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 it is a list of ideas how Ford can turn it around by using social media.  Roxanne will be speaking at SVAMA on January 28th, check her out if your in the Bay Area. I will be there.

-One of the best conferences I went to in 2008 was BlogWell. It was several case studies on the use of Social Media by companies like Home Depot,  Graco, UPS and many more.  In January 22nd   they will having a BlogWell in Chicago with case studies by Allstate, H&R Block, Mayo Clinic, Procter & Gamble, Walmart and others.  If are intrested in going here is a 15% off discount code: Daveiscool . Hey I did not pick it.

That is it for now! Have a great weekend!

December 19, 2008 By : Category : Blog Tags:,
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Its Just A Virtual World With Real Money!

Its Just A Virtual World With Real Money!


Would you pay good money for:

-Something you can not hold?

-Something you can not touch?

-Something you can not smell?

-Something you can not take with you?

What’s that? No? Me either. Yet we do it all the time. Let us review it in list form, people like lists:

-In Facebook people can give virtual gifts to friends by  paying real money for virtual credits.

-In Second Life people make a living by creating virtual clothes and goods. People also pay real money for virtual land.

-In World Of Warcraft there  is a whole secondary market where people who have set up businesses  selling virtual gold coins to people so they can buy virtual goods in the game.

The list goes on and on… crazy right?

This is bigger then playing games on line or networking with friends. Companies need to start thinking outside the box and starting embracing these new ways that people interact and consume products. Brands need to do more then buy  a commercial on tv, a radio spot, or a print ad. Consumers are more then ever interacting with brands directly and in different ways. People are spending real money on virtual items and spending real time in virtual environments with brands

Lets look at some examples of how companies use virtual goods and worlds to increase brand awareness and/or generate more revue:

– On top of the monthly fees World Of  Warcraft users are spending up to $10.00 extra for a limted edition virtual pet to use in the game. They sold out.


-Facebook users sold out limted edition virtual New York Times newspapers that had the headline of Obama Wins.


Club Penigun has created its whole business model around kids paying a membership so they can earn virtual coins to buy virtual goods to decorate their virtual homes..(follow that one?) It is so successful Disney bought them. They paid with real money, not virtual.


MTV has created entire virtual worlds around their tv shows. Even though MTV airs the same episodes 8 times a day, users want to spend more time with the brand. They log into a virtual world based on the show. They cant get enough. It is so successful they now have over 5 virtual worlds based on their tv shows.


Wells Fargo Bank create an entire virtual world and active community to help educate youth on banking called StageCoach Island This includes a community site and blog. It has been so successful it has been around for over 2 years.


So have I made my point? Let me say it again. Companies, brands, businesses, etc need to think and market in new ways. Virtual goods and virtual environments is one way to do it. Wheather they are spending money to buy virtual goods that represent a brand or logging into a virtual world to spend more time with the brand, it is another way to build brand loyalty.

December 16, 2008 By : Category : Blog Tags:, , , , , , ,