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An Interview with Doug Ulman, CEO of LIVESTRONG

An Interview with Doug Ulman, CEO of LIVESTRONG

Back from Blogworld Expo and boy am I wiped. It was an amazing experience and great networking event. I am thrilled that I was able to speak at this event, which covered many social media case studies.

One thing I have been testing out is interviewing some of the amazing people I get to meet and share with you their use of social media. I will be posting some of these interviews shortly including this post!!

I had the pleasure of sitting down with Doug Ullman, CEO of LIVESTRONG.

First I have to say, what amazing guy.  Doug is a three-time cancer survivor. He founded the Ulman Cancer Fund for Young Adults, been on 15 million boxes of Wheaties as American Everyday Hero and has been named to the Non -Profit Times Power & Influence Top 50 for 2009. Not to bad!

One thing, I did after the interview, was kick myself. Why didnt I ask about the LIVESTRONG bracelets!! There is a great case of viral marketing! I know, bad call.

So take a listen and enjoy!

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October 22, 2010 By : Category : blogworld Interview Tags:, ,
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Ford Has Me Fired Up

Ford Has Me Fired Up

This post is coming to you directly from Blogworld Expo in lovely Las Vegas. I can not tell you the last time I have posted while at an event. Let alone Blogworld. Usually, I get caught up in all the networking, new tools, education and meeting new people…parties…shhhh.

Last night I went to dinner with Scott Monty and his team from Ford. They shared with us some amazing success stories of their use of social media. They were kind enough to let me share this with you:


Amazing right.. watching the video which teased and showed  the new Ford Explorer blew me away!!
So, then after all this they present their Focus Rally:America challenge.
They are looking for 10 teams to spend 5 weeks driving across America in a new Ford Focus.. yep pretty cool right? Oh.. you want more?
The winning team gets $100,000. Crazy right?? Oh.. more? Fine….
This will be an Amazing Race like contest, teams will compete, go to certain destinations etc. Awesome right? Oh, what else you say? Well this will be made into a Hulu tv show. That is right, you will be a star on Hulu!! Your friends and family will watch your travels over your 5 week adventure.
More you say? Okay how about that the teams will be using Social Media to get help, i.e Twitter & Facebook, etc. 10 people who help the team out win… wait for it… wait for it…. a … brand new Ford… Focus each!!!
Are you kidding me??? CRAZY!!
Oh, I am sooooo all over this. Though my wife and 5 kids might have something to say about it.
You  can visit their website and learn more, heck you can sign up to try to be part of this amazing event!
October 14, 2010 By : Category : blogworld Companies using Social Media Featured News Tags:, , ,
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View Your Social Networking Like a Party

View Your Social Networking Like a Party

Let’s think about why people are so into social networking sites, or to ask a better question why are people into social activities at all? They’re doing two things. They are expanding the group of people they know, and they are…drumroll please… having fun! No one wants to go to an event to be bored. They can do that at home. They go somewhere to have fun. Social networking sites are no different.

Even Linkedin, the so-called Professional networking site, is recognizing the need for more entertainment value with its features. They’re now allowing blog and Twitter feeds to connect your other social media profiles and they’re expanding their group discussion platforms for more interaction. Will Linkedin ever have games like Farmville? Doubtful. Maybe we’ll see a cubicle puzzle or a flash paper toss game (doubtful), but for the most part they keep it pretty professional, and rightfully so.

My point is most people, the target audience of marketers, aren’t on these websites to be marketed to. Most people use social networking as a means of escape. They frequent these sites to sit back and let their brain rest for a few minutes. But in the process they are still that same person they are at work and they still have the same interests.  Maybe they’ll stumble across some cleverly designed marketing and might take a produce or service for a ride.

So here’s how to get past that “I don’t want to buy your stuff” wall that most people on social media sites put up.

Think of your social media activity like a party, and then compare that to how you handle your social media marketing right now. Most marketers just throw out their links every time they post a tweet, status update, group discussion topic, video, etc. How would this come across at a party?

Imagine someone just running around screaming at people about themselves and the products they sell. How would that come across? Would anyone want to talk to that person? Probably not. They’d get snubbed.

Now think of how an event networking veteran does their thing at parties and networking events. What does this person do to “work the room?” They strike up conversations. They talk to several different people. They share their stories. They offer assistance. They hand out freebies. THEN, after a relationship has been established, they do their elevator speech about what it is they do and how they can help. Or they ask their prospect to take the next step in their sales funnel. Sign up for my blog, newsletter, free trial, whatever.

Make sense? Are you starting to get the picture?

The same thing goes for social media marketing. The psychology of people is no different online than it is offline. On social media platforms make connections through DMs, wall posts, @mentions, group discussions, fan page messaging, etc. Hand out gifts that you know people want through these same distribution channels. Grow relationships this way before you start selling and you’ll be much more effective.

On top of getting more leads, you’ll also probably make some friends along the way who you can then leverage to help you get the word out about future deals, and vice versa. You’ll grow a partner network online, which can be a very powerful thing.

So take a step back and start viewing your social media marketing like a party. Even though some people use social media for marketing and marketing only, be smart about it. No one wants to talk to the person who is obviously just there to peddle their wares.

by Cody B Wheeler of cbwheeler.com
@CodyBWheeler

October 11, 2010 By : Category : Featured News Guest Blogger Social Media Spotlight Tags:, ,
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iPad Cases For The Win

iPad Cases For The Win

So, it seems that if you talk enough about something on the web, things happen. I mean it is not like I am vocal or anything on social networking sites. Right? ;)

Recently, I mentioned my need…want.. for an iPad. They are damm cool, ..trendy.

Now to be trendy, you need something cool to carry them in. Heck, you don’t want to see my iPhone. Its covered in a brick like case and screensaver film thing. As my wife says, I am very hard on my phone. So you can only imagine what I would do to an iPad.

Well, I was thrilled to come home and find in a mail a wonderful item from the folks at Griffin Technology! A Elan Passport iPad case!!

This thing is slick! Awesome quality on the outside, pockets to put stuff in the inside. I am actually toying with idea of ditching my old school backpack altogether. Yes, I am geeky that way.

Here.. look .. video of it..cause video makes everything better:

Now, I look super cool at work, walking around with my iPad and case taking notes!!

So, yes I got this for free. No, I was not forced to write about it. I did this cause the folks at Griffin Technology rock.

September 24, 2010 By : Category : Featured News Shameless Plugs Tags:, ,
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An Interview With Ryan Osborn of NBC News

An Interview With Ryan Osborn of NBC News

Meet Ryan Osborn. Ryan started as a Page, moving on to becoming a Production Assistant and now holds the role of Director of Social Media at NBC News. That’s right – Ryan gets to work with the NBC News teams and implement Social Media strategies. I would call this a dream job!

Ryan found time in his very busy schedule to discuss the use of Social Media at the network. You can learn more about Ryan here.

Listen to the audio version below or download a copy of the interview transcript.

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August 31, 2010 By : Category : Featured News Interview Tags:, ,
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An Interview With Lou Diamond Phillips

An Interview With Lou Diamond Phillips

This week I was able to finally catch up with   Lou Diamond Phillips. Lou was kind enough to take some time out of his busy schedule of filming of Stargate Universe to discuss his career, Twitter and the amazing SyFy show Stargate Universe. This was my first time using Skype to record it, so let me know what you think of the sound. As well as doing these type of interviews.

I do plan on transcribing it and putting it up. I do need to work on my  audio editing skills.

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July 22, 2010 By : Category : Featured News Interview Tags:,
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An Open Letter To Pizza Hut

An Open Letter To Pizza Hut

Dear Pizza Hut,

I like Pizza. My 5 kids like Pizza. Pizza is good.  Getting the right experience is good. That being said, you have really let me and my kids down recently.

Let me back up and tell you the story.

Recently, my twins had their 5th birthday party.  We had about a dozen 5 year olds over for a party with a bounce house. Oh how they loved the bounce house.  Per my kids request I ordered Pizza Hut, not my choice of Domino’s ,because they like the stuffed crust. (Hey I like the crust to, but feel loyal to Dominos, plus they have a great social marking)

Being the tech savvy guy I am, I ordered my pies via your website, it was a very easy experience. So, far so good right? Well then the pizzas arrived. They were wrong., well 2 of them were. The other 4 were fine. We quickly adapted to the problem and moved on.

Then the following week my family wanted more Pizza Hut. One look from those kids and I gave in. Ordering pizza again via your Iphone app.  I went to pick up the pizzas and again, they were wrong. I worked it out with the person at the counter.

Now, being the calm cool guy I am I posted this:

To your credit your responded with:

and this:

I was impressed! I had thought, wow you really care! You listen! You monitor conversations on twitter. Also, I figured you must of saw these tweets:

So, I quickly sent you a direct message as you requested. Yes, I follow directions well. So that is where I think you really dropped the ball with the @pizzahut. See, I have not heard back from you in 2 days. Are you done with me? What was the point in having me contact you directly? I am just wondering. I would think you would want to respond to me, have me write a blog post about how you hit a home run with your use of social media. I would tweet about it and others would Retweet it. There would be great buzz on twitter about it.

Sincerely,
Dave (the guy whose family likes stuffed crust)

July 21, 2010 By : Category : Featured News Open Letter Tags:, , , ,
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The Social Network Trailer AKA The Facebook Movie

The Social Network Trailer AKA The Facebook Movie

Here is the teaser trailer for the movie The Social Network Trailer. Looks pretty good if you ask me.  I am looking forward to seeing it. How about you?

July 15, 2010 By : Category : Video Tags:, ,
2 Comments

Social Media Cheers & Jeers For The Week

Social Media Cheers & Jeers For The Week

It is time for this weeks Cheers & Jeers in Social Media. I know you all are always looking forward to this each week…..okay fine, its my first Cheer & Jeer post. You got me. Though I am thinking instead of Cheers & Jeers, I do Like and Fail Whale! Get it? Like button from Facebook is Cheer and Fail Whale from Twitter is Jeer! I am creative that way. (insert crickets here)

Okay, okay.. moving on.. I present my Like and & FW!

-This week Google announced you can now use a rich text signature within Gmail. Very nice feature and very cool. Though I have to say I am not looking forward to getting more emails with pictures of peoples dogs and kids at the bottom.. yes Mom I am talking to  you.  Hit The LIKE button on this.

-Twitter rolled out @earlybird. In short it is a Twitter account that offers discounts  and deals to people who follow the account.   I am thinking they are a lot late to that game. It is called Groupon, they might want to check it out. Huge FAIL WHALE to the Earlybird.

-With nothing better to over 2.3 million people watched TMZ’s live broadcast of  Lilo getting sentenced to 90 days.  Yes, over 2.3 million had nothing better to do at work.  Glad we have streaming video for that! How about a FAIL WHALE to me, cause well.. I watched the whole thing…., no I really did… boy I need a hobby.

-Facebook continues its steps to take becoming a part of everything in our life and is rolling out Like buttons for email. Does it scare me? Yep. Do I kind of like the idea? Yep.  Do I like the like button? Yep I LIKE it

- A study found that the first thing women do in the morning, is check in on Facebook, before using the bathroom.  Yep, 39% say they are addicts. You can see more of the stats here, its amazing and scary. So for women with strong bladders, I give it a LIKE

Oh and do you give this sort of format a LIKE or FAIL WHALE? Do I do it again?

July 12, 2010 By : Category : Cheers & Jeers Spotlight Tags:
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An Open Letter To Fast Company

An Open Letter To Fast Company

Dear Fast Company,

First, let me congratulate you on your monthly magazine. It is a magazine, I still look forward to getting every month (along with my bible, Entertainment Weekly). It is great to get a magazine that has reviews, comment and articles about people I actual know instead of, say, Spencer and Heidi.

I am writing you this letter because you, well, do not get it.

You put out this well-done resource with articles about new technology, design, leadership, blah, blah, blah. It was something that told me, “Fast Company is a resource that is creditable and a good source for things in the Social Media/Online area.” That was until yesterday, when I got invited to take part in your  “Influence Project.”  See, first I got this teaser email back in June:

Hi Dave, it’s Rebecca from Fast Company and I want to share with you a very new, soon-to-be launched project.

The project? It’s a fun experiment called The Influence Project that will visualize and track how active influence spreads, the reach of people’s social graph, plus it will map degrees of separation, etc. By participating in the program, you can more accurately measure your active influence on your networks.  Everyone’s photo will land in the pages of Fast Company plus interesting stories from the program will also be covered by the magazine as well as online.

We’ll ping you Wednesday with more detailed info. And for being one of the first to jump in, we’d like to give you something back. We’ll email you the link to the site the eve prior to launch to check it out.

Looking forward to seeing you in The Influence Project and feel free to get in touch anytime.

Best,
Rebecca

The Influence Project :: Fast Company

I thought, “Cool, I am looking forward to this amazing metric, new technology  and new way to measure influence. Wow, maybe they will give Klout a run for their money.”

Then I got this email:

Dave,

Thank you for participating in Fast Company’s The Influence Project.
You’re about to find out how influential you really are.

Your unique, personalized ‘influencer’ URL is:

http://fcinf.com/v/ase7/welcome

Click on the above link, and start influencing!

Remember:
1) You can use any means to spread your unique link to your online network.
We shortened it for you so you can share on Twitter and Facebook.
2) Your goal is to influence as many people to click on it as possible.
3) You want those people to sign up as well, since they will be spreading
your influence along with their own.
4) You can track how your influence has grown, where it’s lead, and where
you stand at any time on the site.
5) Your picture is going to be in the November issue of Fast Company
magazine, where we’ll reveal the most influential person online!

Thank you,
The Fast Company team


Ummmm…a link? You’re measuring influence by the number of people I get to click on a link? A lousy link? Are you kidding me? Is this a joke? I know — you’re punking me right? Where is Ashton Kutcher?

Oh, you’re serious… this is your great project?  Well, I  hate to break it to you. It’s flawed.  No, really, it is. See look…

If I have a network of 100 people and I get 100 people to click the “link,” but there is another person that has a network of say 100,000 people and gets 1,000 to click it, they have more influence? I am far from being a math wiz, but I do not see how that person has more “influence.” They have a larger network, but a smaller success rate.

Also, you are looking at influence being based on clicking a link? Did I mention that? I promise you that somewhere right now, someone is setting up a contest that says “Wanna have  a chance at winning $1,000? Just click this link.” Oh, and that link would be the influence project link. So they get to buy influence, kinda like Bernie Madoff.

Bottom line, you’re measuring influence on getting people to click a link. You are way off base.

Well, thanks for reading my letter.  I appreciate it.  Also, I was looking to renew my subscription and wondering if I can get the Fast Company clock radio this year instead of the blanket? Is that okay? I mean, I do not want to influence you into doing it…

July 7, 2010 By : Category : Featured News Open Letter Tags:, ,
19 Comments