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What Is The Must Have Gadget For Xmas 2010?

What Is The Must Have Gadget For Xmas 2010?

Help me!

There are so many so many cool things out there and things coming soon. It makes me wonder…which gadget for Christmas 2010 is the “must have toy?”

I’m talking about what gadget/toy/tech do you pine for? It is something you would jump through hoops, beg, steal or borrow to get it, something you imagine people will still check sites like Raise to see if there are savings to be had on it with any of the major retailers in the future? I really need your help in figuring out what is the ultimate gadget for 2010.

There are so many to pick from.. just to start there is
Kodak PlaySport
Samsung Galaxy Tab

Apple iPad

Vizio XVT473SV (internet TV) (my pick)

Xbox 360

HTC DROID Incredible

HP Officejet 6500A Plus e-All-in-One Printer

This is just a short list that I came up with. Is there something I am missing?

Oh, who knows, there maybe a contest in the future I am working on. 😉 hint hint

November 8, 2010 By : Category : Blog Off Subject Tags:, , , , ,

Santa’s Three Tips for Business Building on Facebook

Santa’s Three Tips for Business Building on Facebook

By Leilani Haywood

Steve Dailey in Lee’s Summit MO is a drug tester for a private investigation firm and a Santa from November through December. He has a fan page on Facebook with over 10,000 “likes” from all over the world. I set up Santa’s fan page last November when he asked me how could he increase his bookings. “I don’t have a lot of money but I need to get the word out fast about my Santa business,” he told me in late October 2009. I recommended social media as the answer to quickly raise awareness of his Santa business.

When I set up his fan page at that time, I didn’t realize that he was the only Santa on Facebook. We both suggested the page to our friends and within 2 weeks we attracted over 1,000 fans. I was happy about the results and sent out a news release to local media about the Facebook Santa taking gift requests from his home in Lee’s Summit. The Kansas City Star, Lee’s Summit Journal, Lee’s Summit Tribune and Fox 4 News publicized Santa’s Facebook page.

The fan count ramped up to 3,000 within a week of news coverage. Even a reporter from the Los Angeles Times called Steve to interview him for a news story about the Santa business. For those who want to know how to build up your fan counts, here are a few tips from Santa.

#1 Use traditional public relations for your Facebook page. If you have an unusual service or business, send out a news release to promote your page. Of course you should have a reason for someone to visit your page. An example is you were taking donations for a non-profit organization, you could ask potential donors to visit your Facebook page to view photos of or register for an event. This is one of the best ways to build up your “like” base quickly.

#2 Connect your Facebook page with a related cause or brand. Santa partnered with City Union Mission, an outreach to the homeless in Kansas City. We created an “Operation Santa” toy drive to collect gifts for homeless kids and teenagers served by City Union Mission. The Operation Santa drive sparked a second wave of media attention and thousands of more fans. We used Facebook to publicize the drive and sent an update to fans with a link to donate to City Union Mission.

#3 Give and it shall be given unto you. Santa made a surprise visit to the 10 marketing directors at the top hotels and shopping destinations in the metro Kansas City area. The marketing director of the upscale Hyatt Regency hotel came out of an meeting because he had to see Santa. “You made my day,” he said. Santa gave a holiday cardholder that included his business card. That gift yielded a booking at the Great Wolf Lodge Resort and a promise to give him a call for corporate parties.

As you can see, Santa’s Facebook fan page is a key part of his offline outreach. Every day during the holiday season, his posts are folksy stories about the reindeer, elves and creating gifts. But the rest of the year his posts are reminders to keep the holiday spirit of care and giving alive everyday.

By the way, what do you want for Christmas? Tell Santa here!

October 19, 2010 By : Category : Blog Featured News Guest Blogger Tags:,

Social Media Topics I Want To Blog About

Social Media Topics I Want To Blog About
I'm a bad blogger There I said it, I will say it again. I am a bad blogger.

I’m a bad blogger

There I said it, I will say it again. I am a bad blogger.

It has been several weeks since I have posted a new update.  Excuses? Sure I have lots. I have been working on several projects like:

Touching Home

This amazing movie based on the true story of Logan & Noah Miller, staring Ed Harris opens this Friday!

Yes, I just did a plug. I am allowed to do that once in a while.

Im going to get back on track and post weekly. I can do it.. right? What should I be blogging about?

All kinds of things. Lets see there is..hold on. Better yet, let me share it with you in a list. People like lists.

1. How to engage your community

2.Using Geolocation in your business

3. Do you need a blog anymore?

4. My favorite non-social media blogs

5. How to covert your online community into brand advocates

6. Do you need a Facebook Fanpage?

7. Why schools should use school media

8. Online communities: Your probably part of  one and don’t even know it

9. How MySpace went wrong

10. Is Podcasting over?

11. Do you really need to be on Twitter?

Okay the list can go on and on.. what would you like to see a blog post on?

Is there something in particular?

Help a guy out.

April 29, 2010 By : Category : Blog Social Media Tags:,

Is Twitter Overrated?

February 5, 2010 By : Category : Blog 0 Comment

Is Social Media A Fad?

I feel like a lot of people think Social Media is, well over rated. Is it? It could be. Maybe it is not.


I feel like a lot of people think Social Media is, well over rated. Is it? It could be. Maybe it is not.

You hear a lot of Social Media this. Social Networking that. New Media..Old Media…blah blah blah. All these terms being thrown around to describe this new way of marketing, bonding, selling and such.  It makes you wonder is it a fad? Will it go the way of the pet rock and Crocs?

I reached out to my network and asked a simple question: “Is Social Media A Fad?” I got a lot of responses on this,  alot! I thought I would share some of them with you in list form. People like lists.

Donny Rhoades, Internet marketing Coordinator for the Law Offices of James Scott Farrin:

Not at all, simple communication en masse or privately among people has almost been adopted by everyone. Social media is a better tool with which we communicate our personal message or our company’s value. Perhaps the fads are the platforms and the applications themselves. It seems like the popularity in each of them quickly spikes and then levels out. Much of the buzz continues to brew because social media continues to evolve other forms of media (i.e. the news is generated and spread much quicker as a result of the widespread adoption of social media).

Paul Charlebois, Chief Experience Officer at Phresh Communications:

NO!!! A resounding NO! A thousand, nay million, nay hundred million NOs! As it stands, Facebook is the fourth largest nation in the world. Social media is much like the markets of old where people would gather and sell their wares, enjoy conversation, share stories and get news. Social media combines many of the best aspects of newspaper, radio, television and more with the added value of having connectivity to your colleagues and friends. Perhaps some of the tools we consider to be social media such as facebook, twitter and dare i say it, linkedin, will change or even fall to the wayside, much like myspace did a few years ago. But the theory of social media is founded on the basis that people want to connect with other people. This will never change – we have a basic human need to feel connected and have community in our lives. Viva la society!

Steve Cunningham, CEO of digital marketing agency. Social media book reviewer for @mashable. Write for @bizmore:

I think Clay Shirky said it best in his TED talk ( and probably the most insightful 15 minutes ever spent on the topic): “The choice we face, anybody who wants to have a message heard anywhere in the world, isn’t whether or not that’s the media environment we want to operate in, that’s the media environment we’ve got. The question we all face now is how can we all make best use of this medium.”

Ryan Helmstetler, Account Executive

No, social media has been around for years. The general public is now embracing social media as part of their lives. The biggest question for most client’s is ROI, effect campaigns produce results. Don’t believe me about ROI, I was given a project to sell modular homes through my client’s FB page, and just today we sold a home by lead generation though the FB page.

Jayne Cravens, International Development Management Coyote Communications

The term, yes, most definitely. No one is doing things online that wasn’t being done back in even the late 1980s via USENET. So much of the breathless rhetoric now about what’s supposedly happening online is EXACTLY the same as what was said about, say, The Well (http://en.wikipedia.org/wiki/The_WELL) and various First Class Client communities set up for cities throughout Silicon Valley. That said, when the Web came along, a lot of newcomers to the Internet used it only as an online brochure, and they didn’t think of the Internet as Interactive beyond email. The “older” people all over so-called “social media” were people who loved IM in the early part of the last decade — remember when everyone was breathless about that? But it was Friendster, then MySpace, then Facebook, etc., that got more of the general public focused on more dynamic content and quickie interactions. I have yet to see any real rule changes as far as online communications — I’ve been reading things written back in the 1990s, and have laughed out loud — it’s all the same thing! So, what fad term will be used to rebrand the Internet next?

What are your thoughts on the subject?

January 18, 2010 By : Category : Blog Tags:,

Some Of The Top Moments For Social Media In 2009

Some Of The Top Moments For Social Media In 2009
Another year down.. it seems to me as we get older the years just move faster. I swear I was 16 years old just last week. Well, I know I act like I am a kid still. I will grow up soon, I promise.


Another year down.. it seems to me as we get older the years just move faster. I swear I was 16 years old just last week. Well, I know I act like I am a kid still. I will grow up soon, I promise.

I want to take a moment to look back at some of the top Social Media moments for this past year. Instead of you reading what I think, let us take a look at what you guys think are the top moments. I reached out to my community for their opinions. Let me share their responses and thoughts in list form. As well, people like lists.

Lisa Whelan, Business development, strategy & marketing consultant: It’s been a great year in social media. These are a few of my favorite moments… The results of the 3rd annual research study conducted by UMASS Dartmouth researchers on the use of Social Media within the Inc. 500. They found “social media matters and is here to stay,” with 91% of respondents using at least one social media tool (versus 77% of respondents in 2008 and 43% saying that social media was a “very important” part of their marketing/business strategy. Dell announcing that directly attributed $3 Million in revenue generation to its use of Twitter between June 07 and June 09. Motorola’s release of the CLIQ with MOTOBLUR was interesting. It highlighted the growing convergence between Mobile and social media and provided a new way for consumers to easily access their social networks from a mobile device straight out of the box.

-Tamela Coval, SR Vp Business Development at Rentwiki.com: For those of us who never cease to be amazed by the “truth is stranger than fiction” idiom, it’s a toss-up between…
When Ashton Kutcher became the first ever to roll over the “1 Million Twitter Follower”mark. OR   When John Mayer and Jennifer Aniston broke up because he was addicted to Twitter.You can ROTFL or roll your eyes over these stories, but they made history, social statements regarding our culture (or lack of it) and influence how we all live work and play.

Spencer Helm, SEM Specialist at Amplify Interactive: The Iranian elections proved Twitter and Social Media could be a force for change and valuable information aside from what your favorite celebrity is doing, or suggestions from your friends.

Kevin Lockett, Founder at HireJam: Key moment of the year, bar none was Michael Jackson’s death on Twitter. I’m a MJ fan and I was saddened that he died, but to me, that was the day Twitter (and TMZ) became a force for not just social media types, but non social media types worldwide. Information was coming so fast and furious that people on Twitter were dispensing the news faster than professional news outlet. I was able o send my MJ Tiwitter info to non social media friends MJ info via text, emails, and my Web.20 friends on Facebook and MySpace. That day in June is one that I will never forget, but it is also a day that I realized the true power of social media.

-Lous D. LoPresti ll, Strategic Consulting: The utilization of twitter’s platform by the Iranian protestors was and is PARAMOUNT to everything else. Coverage of a pop-star’s death pales in comparison.

Margie Clayman, Director of Development at Clayman Advertising: I agree, the use of Twitter during the Iranian protests was really an astounding preview of what the world could be like perhaps a mere few months or years from now.

Adam Metz, Principal Metz Consulting: The ROI moment: When Salesforce launched the Chatter program, which allows brands to discretely track outcomes on a customer-to-customer level for large scale-social customer management implementations.

What do you think the top moment for Social Media was in 2009?

December 18, 2009 By : Category : Blog Social Media Tags:, ,
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Things I Do Not Like About Social Media

Things I Do Not Like About Social Media

So in theory I am always suppose to write positive comments about Social Media. You know all the good things, why it is great. How it can help you and your brand.  Well today I thought I would try something different.  Sharing with you things I do not like about Social Media.  I think I will share these annoying things with you in list form. People like lists!


-Twitter Auto Direct Messages. Hate them! These annoying little DM’s with generic things like:

“I’m just a squirrel trying to find a nut in all this mess. In fact, I might just be a blind squirrel. And I’ve got nothing to sell you, link to you, or show you. I’m tired of all that other junk, aren’t you?”

Huh? Whats that all about? Why do I need to know this? ( I did not post a screen shot to save this person embarrassment)


-Getting random friend request on Facebook.  Now, so you do not call me a hypocrite, I have a lot of friends on facebook. These are people I added that I just did not know.  I stopped doing that about 8 months ago.  I had a moment where I started sharing personal photos and got comments that were just not cool from people I did not know. That being said, I get about 10 friend requests a week from people I just do not know. We will have no friends in common, yet they want to friend me.  It bugs. If friends are so important get a fanpage for your personal brand.

-Being judged on the number of Friends/Followers/Fans. What the heck? It is not a competition.  Maybe that is why people do the above random friend requests. I hate the question ” How many people are you friends with? How many fans do you have? How many subscribers do you have? How many people do you plurk with? ” It is like you are being judged on how successful you are based on your personal worth by these numbers.  It sounds cliche but I really do believe in “Quality vs Quantity” when it comes to those things.  Yes, I know advertisers care about it, but we all are not here for that reason. (Yes, I am part of Ad.ly)


-People/Companies that are all about themselves, their  brand, what they do with no interaction.. it is called SOCIAL media. Your suppose to be social. Talk with the community not at. I am talking to you CBS The Early Show, Sarah Silverman and McDonalds. (Yes McDonald’s you have over 1 million fans on FB. You should still talk with the community.)

-What drives you nuts about Social Media?

December 7, 2009 By : Category : Blog Tags:,
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Why I Am Thankful For Social Media & The Community It Gave Me

Why I Am Thankful For Social Media & The Community It Gave Me


Yes, it is that time of year. When you sit around the dinner table with your friends and family. A warm fire is burning inside. The nip is in the air. Your just enjoying the moment and sipping some warm apple cider.


I live in California. Its more like this. I am sitting around the table. The  air conditioning is on, I am in shorts. I just finished  a Corona ( I like mine with lime).  Football is on and whatever team I want to win is losing.

So now that the Hallmark moment is over, let me tell you why I am thankful for Social Media and the Community it gave me. I will do this in list form, as people like lists.

-. I now have thousands of people I can reach out to when I need something. Take this blog post. I had total writers block today. I reached out and Colby Gergen said ” How about why you are thankful for social media? I think it’s that time of year…” and here you go!

-I learn something new everyday about the world. The amount of information and knowledge I get is just off the hook.  I know anything I need is out there for me to find. Wanna learn about lepercons ? The information is out there. Wanna learn about marketing? Its out there. I can find that information. BUT with  that being said, I am learning about things I am not looking to learn about.  Huh? I now know where random small cities are, cause people in my community live there. I learn about things like science, art and plants. All because people share this in my network.

-Need to raise money for a friend in need like Liz Strauss? Create a fund and people will help like they did for the The Get Well Liz Strauss Fund

Then there are the simple things I am thankful to my community for  like:

-The way I can travel to a city, get lost and ask for help via a social networking site. Within minutes I will have 50 replies with directions, information or even a phone number to call for directions. Plus someone in my community more then likely lives there.

-When I type up a blog post and need someone to review it, I post the link and get instant criticism and corrections. Keeping in mind I only asked for spelling help 🙂

-When I want to kill some time, bored waiting at the dentist, there is an unlimited number of people to chat with.

-Telling me what movie to see when I cant decide.

-I want something different for dinner and I need a recipe, they are there

-I just want a good laugh.. they can give me one.

-I have something bugging me and want to vent. They are there for me.

-I have an urgent message I want to pass on or breaking news. They pass it on for me.

The list can go on and on. So I ask you this, my community.

What are you thankful to Social Media for?

November 18, 2009 By : Category : Blog Social Media Tags:,
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What The Heck Is Social Media?

What The Heck Is Social Media?

Social Media Bandwagon

The question seems simple right? What is Social Media.. well that is easy.  The definition of Social Media per Wikipedia  is:

“Social Media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Some  define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content.

Makes sense right?

Ya right! That was a mouth full. I do not know about you but I find the above way to deep and complicated. So I reached out to my community and asked them how they would define the term Social Media.  I got lots of amazing answers some longer then the wikipedia version, others shorter. .  I thought it would be fun to  provide you some of them in list form, because well people like lists.

I asked: “What exactly is Social Media?” and “How Would You Define Social Media To Someone in 140 characters or less?”

Susan Crawford, Internet Strategist : “Although you may be hearing a lot of buzz words like Twitter, Flutter, WordPress, or Facebook, “social media” refers to the plethora of ways you can network online — around blogs, member boards, social causes, kindred spirits (such as sports clubs), issues/editorials, and reviews. You can add your opinion, offer your perspective, clarify a question, share your experience, propose proven solution, lend credibility, or just sympathize wherever people congregate. Just jump in. Listen first. Get a feel for that specific community then join in – frequently. Be conversation (postings of purely headlines are not well tolerated).

The next thing you’re are probably hearing is about the ‘social media time suck.’ This refers to the time it takes to write fresh and relevant postings in all your social media places. Time suck is at its worst if you don’t have an intentional social media strategy. You may want to consider Posterous or Ping which are services that can place one posting across all your social accounts simultaneously. “It is better to be a part of social media than apart from social media.”

Apeksha Bobe, Marcom Professionals :  “Social media is all about increasing your touch points with ‘potential’ consumers. It is creating a ripple effect that boosts brand recognition.
For example, a company Facebook page can be shared among thousands of friends. Those friends can share with their friends, increasing brand awareness for the company.
Its also about increasing your visibility. Aside from appearing cool and innovative, engaging in social media builds trust with consumers. ” It is a NECESSITY today.

Keith Burtis, Keith Burtis Consulting: “Social Media in my opinion is a white board, a blank slate where companies and individuals have the ability to use a myriad of tools including audio, video, and text to effectively communicate, engage, educate, market, and share ideas in a way that is strategically advantageous to the objective of that business, brand or individual.”

Meez/Swaggerdap.com: “Social media is interactive content.”

-Brigitte Goddemeyer:” Getting authentic transparent messages to a world’s transparent audience”

Sonia Carreno, Passage Communications: “Online channels for self-promotion and connectivity + ability to sort “friends” and speak to them according to sort structure.”

Jonathan Silverman, GSA Business Development: “On a business level, it is a ‘new’ (perhaps not so new as each day passes) form of communication that will grow in importance as it gains ever more traction. It will become the primary and most intimate means of business to business and business to consumer communication. It is already forcing marketers to re-evaluate the way brands interact with their customer audiences and potential customers. On a personal level it offers means to connect and reconnect, to play, to belong and to network.”

Annie Sorensen, : “Easy answer…Contributing & Caring.”

How would you define Social Media?

November 5, 2009 By : Category : Blog Tags:, ,
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7 More Tips For Small Businesses Using Social Media

7 More Tips For Small Businesses Using Social Media


Ask and you shall receive!  I’m easy that way.  After I posted 6 Ways Social Media Can Help A Local Business a while back, I got a lot of requests for more tips.  So by request, I bring you more tips on how a small or local business can use social media. I shall share these tips with you in list form. As people like lists and they are fun.

Change your brand/companies message to fit the social network you are on.  So you may post “@pizza is here to help with  all your pizza needs” on Twitter.  Well that will not fly on say Plurk or youtube. (Always have to work Plurk into a blog post, it is just fun to say.) Make sure you know the basic ins/outs of the site you are on. Think of it as when you travel to a different country. There are different customs in each you should follow. Things you do and things you do not. (This actually is good practice for any size business or brand.)

Cool it with the cross posting. For those of you do not know let me give you the definition of cross posting. It is when you take the same single message and post it on multiple social networks and forums.  Sure it makes your life easier one post that hits many websites. I get it. The problem is that the same people may follow you on Twitter, Facebook, Plurk, etc. You need to mix it up. I promise you that if you post the same message to all your networks, you will lose people from your community. Also, I think posting a link on Facebook directly looks a lot better then just placing the url.

Time Shift your messages. So when you want to post about a special going on or a blog post you just wrote, do it on different days at different times.  Some people may be online at 10:00 am others may be on at 4:00 pm. Thus, they maybe more likely to respond and see your message at different times. Play around with it and mix it up. Personally,  I have had a lot of success updating my networks late at night. It allows me to get the attention of people I may never have.

Do not post the same exact message over and over. Just last week Twitter has begun enforcing the TOS of not allowing recurring Tweets on Twitter Accounts. Why? Its annoying, plain and simple.  Though I do not see why you can not mix up the message and tweak it throughout the day. I have used Tweetlater aka Socialoomph with much success.(No doubt I’m going to get some nasty comments about my thoughts on this one.)

What is in it for the customer? Part 1 Have online discounts and promotions. I always get clients who say ” I want millions of Twitter followers” or ” I want everyone to join my fanpage.”  My response is ” What is in it for them?”  Why should they follow you  and fan you? You need to give them something back. It can be a coupon code, a special time sensitive discount, or even early bird passes. There needs to be something in it for them.

What is in it for the customer? Part 2. In reference to the above item, you don’t have to just give specials and discounts. It could be insight to why your company does what it does. Maybe behind the scenes videos, podcasts or blog posts. You can communicate directly to people who follow/fan you, so do it!! Make them know your listening by talking to them. This has value sometimes that is worth more the items in Part 1.

There is more to social media then Twitter & Facebook. There I said it. Heck this should be a blog post by itself. (Actually I think this will be my next post.) If you targeting people who like wine, find a social network about wine. You want to sell comic books, there is a site for that. Heck.. just check out  Ning you can find anything.

BONUS: So let us say your company is  Ed’s Vacuum Cleaner Repair. Why not start a Fan Page, Twitter Feed, or Ning site about Vacuum cleaners? Create an online community for people you know will have a need/like for your product! Bottom line: If you cant find it online, create it yourself!

October 20, 2009 By : Category : Blog Tags:, , ,
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