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blogworld

An Interview with Doug Ulman, CEO of LIVESTRONG

An Interview with Doug Ulman, CEO of LIVESTRONG

Back from Blogworld Expo and boy am I wiped. It was an amazing experience and great networking event. I am thrilled that I was able to speak at this event, which covered many social media case studies.

One thing I have been testing out is interviewing some of the amazing people I get to meet and share with you their use of social media. I will be posting some of these interviews shortly including this post!!

I had the pleasure of sitting down with Doug Ullman, CEO of LIVESTRONG.

First I have to say, what amazing guy.  Doug is a three-time cancer survivor. He founded the Ulman Cancer Fund for Young Adults, been on 15 million boxes of Wheaties as American Everyday Hero and has been named to the Non -Profit Times Power & Influence Top 50 for 2009. Not to bad!

One thing, I did after the interview, was kick myself. Why didnt I ask about the LIVESTRONG bracelets!! There is a great case of viral marketing! I know, bad call.

So take a listen and enjoy!

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October 22, 2010 By : Category : blogworld Interview Tags:, ,
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Ford Has Me Fired Up

Ford Has Me Fired Up

This post is coming to you directly from Blogworld Expo in lovely Las Vegas. I can not tell you the last time I have posted while at an event. Let alone Blogworld. Usually, I get caught up in all the networking, new tools, education and meeting new people…parties…shhhh.

Last night I went to dinner with Scott Monty and his team from Ford. They shared with us some amazing success stories of their use of social media. They were kind enough to let me share this with you:


Amazing right.. watching the video which teased and showed  the new Ford Explorer blew me away!!
So, then after all this they present their Focus Rally:America challenge.
They are looking for 10 teams to spend 5 weeks driving across America in a new Ford Focus.. yep pretty cool right? Oh.. you want more?
The winning team gets $100,000. Crazy right?? Oh.. more? Fine….
This will be an Amazing Race like contest, teams will compete, go to certain destinations etc. Awesome right? Oh, what else you say? Well this will be made into a Hulu tv show. That is right, you will be a star on Hulu!! Your friends and family will watch your travels over your 5 week adventure.
More you say? Okay how about that the teams will be using Social Media to get help, i.e Twitter & Facebook, etc. 10 people who help the team out win… wait for it… wait for it…. a … brand new Ford… Focus each!!!
Are you kidding me??? CRAZY!!
Oh, I am sooooo all over this. Though my wife and 5 kids might have something to say about it.
You  can visit their website and learn more, heck you can sign up to try to be part of this amazing event!
October 14, 2010 By : Category : blogworld Companies using Social Media Featured News Tags:, , ,
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