
Back from Blogworld Expo and boy am I wiped. It was an amazing experience and great networking event. I am thrilled that I was able to speak at this event, which covered many social media case studies.
One thing I have been testing out is interviewing some of the amazing people I get to meet and share with you their use of social media. I will be posting some of these interviews shortly including this post!!
I had the pleasure of sitting down with Doug Ullman, CEO of LIVESTRONG.
First I have to say, what amazing guy. Doug is a three-time cancer survivor. He founded the Ulman Cancer Fund for Young Adults, been on 15 million boxes of Wheaties as American Everyday Hero and has been named to the Non -Profit Times Power & Influence Top 50 for 2009. Not to bad!
One thing, I did after the interview, was kick myself. Why didnt I ask about the LIVESTRONG bracelets!! There is a great case of viral marketing! I know, bad call.
So take a listen and enjoy!
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