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How thrilled was I when I got the chance to interview Kathy Ireland this week? Yes, the former model and actress Kathy Ireland, who is now also a wife, mother, Sunday school teacher, Chief Designer and CEO of Kathy Ireland Worldwide. The Wall Street Journal recently acknowledged her company as a $1.4 billion design empire. Pretty incredible!
In the audio posting below, Kathy and I discuss how she went from supermodel to CEO, how her company works and the very cool Chef Andre. Of course we discuss her use of social media and I also ask her some of the questions you asked via Twitter and Facebook.
This post is coming to you directly from Blogworld Expo in lovely Las Vegas. I can not tell you the last time I have posted while at an event. Let alone Blogworld. Usually, I get caught up in all the networking, new tools, education and meeting new people…parties…shhhh.
Last night I went to dinner with Scott Monty and his team from Ford. They shared with us some amazing success stories of their use of social media. They were kind enough to let me share this with you:
Amazing right.. watching the video which teased and showed the new Ford Explorer blew me away!!
They are looking for 10 teams to spend 5 weeks driving across America in a new Ford Focus.. yep pretty cool right? Oh.. you want more?
The winning team gets $100,000. Crazy right?? Oh.. more? Fine….
This will be an Amazing Race like contest, teams will compete, go to certain destinations etc. Awesome right? Oh, what else you say? Well this will be made into a Hulu tv show. That is right, you will be a star on Hulu!! Your friends and family will watch your travels over your 5 week adventure.
More you say? Okay how about that the teams will be using Social Media to get help, i.e Twitter & Facebook, etc. 10 people who help the team out win… wait for it… wait for it…. a … brand new Ford… Focus each!!!
Are you kidding me??? CRAZY!!
Oh, I am sooooo all over this. Though my wife and 5 kids might have something to say about it.
You can visit their website and learn more, heck you can sign up to try to be part of this amazing event!
Dave Peck works in Social Media, Social Networking, Online Community Management and any other buzz term you can come up with for New Media. He's been active in this space since about 2004 and doesn’t see himself leaving anytime soon.
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