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Spotlight

Influence on Social Media

Influence on Social Media

Influencer. It’s almost become a buzzword similar to “guru” or “ninja.” But let’s not forget that the true meaning of “influencer,” isn’t a title, but rather someone that makes an impact on the digital space.

social-media-cloud

So what makes up an influencer? Users have a lot to do with it.

  1. There’s no mathematical equation for influence, but if you take a look at the number of followers and those who they are following, they can tell you something. Those people with a high number of followers, but a low number for people they are following generally shows they have something important and engaging to say – and people take them seriously.
  2. Regular updates about the topic they are an influencer of shows that they are legit. However, make sure you’re taking a look at the dates of content they are posting. Are they from previous months, years, etc? Many people time their posts to automatically populate on social media sites. When they run out of content, they start circulating old posts. This doesn’t mean they don’t know what they’re talking about, but it could mean they aren’t as embedded in the topic as you think.
  3. What they update is also very important. If the person claiming to be an influencer rarely posts any updates with unique content, take a look at their work and see if they are really just made up of follow-bots. Also note, that little term “unique content.” If it’s pointless cat articles found on Buzzfeed, and they aren’t specializing on what makes us nostalgic for the ‘90s, maybe question if they are really what they claim to be.
  4. Credibility can be found in a number of ways: user generated praise, support and retweets from other thought leaders or influencers, or publication on news sites and books commenting on their specialty.
  5. Twitter verification. That little blue check mark gives you an idea of whether the person is legitimate or not. Twitter does the influencer check for you, so if they have it, no need to check out steps 1-4.

If someone claims to be an influencer, they probably are a little behind the times. Good questions to ask yourself are: Do I care about what they are sharing? Is their content relevant and interesting?

If yes to both, stick around and feel free to be influenced.

April 27, 2013 By : Category : Social Media Spotlight 0 Comment

An app to help Stay Organized

An app to help Stay Organized

 

5 kids, 4 sports, 3 play-dates, 2 parents and 1 dinner party.. for my wife and I, that was last Saturday. Heck, that is a typical weekend for us. This does not even include the other 6 days of the week. I won’ t begin to bore you with the events I forgot about, like one kids baseball practice. Keeping it all together is almost a full-time job. I find myself inputting the dates and times into my phone and making notes on what I need to have with me for that event.

And sometimes the things that are staring you right in the face are the ones that solve your problems.  Recently, I heard from Meshin, a company I worked for last year out of Palo Alto Research Center (think Xerox) .  Yes, they know about the 5 kids and my use of Evernote.   They are rolling out an iOS app that integrates all my calendars into one view and let’s me take notes from the event I am attending.  And trust me not all notes are equal.   Take one day in my life.  I go to a meeting where I have invited two new people who are clients.  Right from my iPad I open my calendar, take a note, save it at the end of the meeting and it is automatically tags all the names of the people so I can find it later, or I can get to it right from that calendar.   Later in the day I go to my son’s baseball game, which is in my calendar too.  I take a photo note with Evernote and save it to the game event.  I have the inside scoop so I know Evernote is just their first trick in making the calendar smarter.

It you want to check it out they are in private iOS beta at Meshin.  Plus I think they are giving away an iPad for the person who gets the most sign-ups ( no I can’t win since I used to work for them.

I plan on using Meshin Recall for the foreseeable, Interested in what you think might make your calendar smarter on you iPhone? Make sure to download it here.

May 4, 2012 By : Category : Spotlight Tips and Tricks Uncategorized Tags:,
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16 Tips and Tricks for B2B Social Media

16 Tips and Tricks for B2B Social Media

 

I sucked at blogging for the past few months. There I said it. I have been so overwhelmed with writing a book and working with clients that I just let it slide. In addition, I found myself tweeting my thoughts, where I should have blogged them. One of those thoughts was how companies can use social media in their B2B efforts. So, I took those thoughts and put them into list form, because people like lists.

- Share lots of photos, and ask your fans to share photos on your different networks. Facebook’s photos are some of the most powerful tools out there.

-Be strategic and pay attention to signal vs. noise. There is nothing worse to a consumer than having businesses shout at them.

-Create content that can go mainstream (outside your industry bubble) and monitor which posts attract the most “Likes” and feedback.

-Share your industry’s articles and blog posts on your social networks.

-Write your updates/posts to have a call to action – give the user something to do after they are finished reading. Ask questions that do not have a simple answer like “Yes” or “No.”

-Use tagging strategically when you can. Try to engage businesses by their location and even language as well. Oh and don’t forget the mobile users.

-Make sure to let your company show its human side and show the diversity and uniqueness of your team.

-Share exclusive and simple behind-the-scenes information.

-Make it easy to share your calls to action and offer incentives.

-Note your post frequency and timing. Find out what time they do best.

-Know your audience well, and when you make a mistake, quickly own up, do right by your audience and fix the problem.

-Integrate your website broadly with Facebook Connect.

-Find the resources to respond to your fans’ questions and inquiries.

-Make sure to hold real-world events.

-Try to always respond to comments. Yes, even the negative ones.

-Find synergy with other organizations and entities, and then work together to promote each other’s content so that everyone benefits.

 

What are some of tips and tricks you use in your B2B marketing?

March 15, 2012 By : Category : b2b Social Media Spotlight Tips and Tricks Tags:, , , , ,
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The Social Media Shameless Blogpost March 2011

The Social Media Shameless Blogpost March 2011

It has been a while since I have done one of these, so with so much going on, it seems like a good time to do one.

Let me start with a few “house cleaning” items, in no particular order. I will do them in list form, as… well.. people like lists.

-I want to thank everyone who voted for me, tweeted and shared my video  To Be Ashton’s VP of Pop Culture“. I do mean that. As  so many of people took part like, my family, friends, kids school, the Twitter community, my Facebook Community, my Blog community, folks at SXSW and so on.

- Being one of the top 3 allowed me to meet some amazing people like Jessie Csincsak from the Bachelor.  Jessie and I ave actually become “buddies for life” as he put it. I have also gotten to talk to  Diane Mizota an actress from such things as well.. here  you’ll recognize her:

-Then there is of course the  Twitter king himself Ashton Kutcher. I got to spend sometime with him on the phone. He was a pleasure to talk to and seemed really easy going.  This is the week that popchips team and Ashton will decide the winner of the contest, so send me good luck. I would be thrilled if you left a comment telling them to pick me here.

-While at SXSW Meshin demoed our soon to be in closed beta: MeshinMobile.  It got nothing but positive feedback. Wanna be part of the beta? Sign up here.

-One of the panels I took part in was  My Kindergartner Markets better than You, you can read a review here.

- I thought I would share the Crowdtap SXSW Launch Party video I go to be part of, it was really well done:

March 16, 2011 By : Category : meshin Shameless Plugs Spotlight Tags:, , , , , ,
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An Interview with Mark Burnett

An Interview with Mark Burnett

Last week myself and 3 others got to meet with producer Mark Burnett. Mark is behind such shows as Survivor, The Apprentice, and one of my all time favorites Eco-Challenge.

We meet with Mark to discuss his upcoming show Sarah Palin’s Alaska on TLC. Yes, I know, your thinking Sarah Palin. I was thinking the same thing. That was until I got to watch the first 15 minutes. I was pleasantly surprised to find out the show was more focused on Alaska then Sarah. Then I thought, well why Sarah Palin? Well, Mark answered that as well.. she is Alaska’s best known resident. Can you name another famous person from that state?

Below is video and audio from my interview with Mark Burnett in which we discuss Sarah Palin, Alaska, Eco-Challenge and many other things.

Part 1

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Part 2

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November 1, 2010 By : Category : Featured News Interview Spotlight Video Tags:, , , , ,
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Carrying a Torch for.. Well… The Torch

Carrying a Torch for.. Well… The Torch

Recently, the folks at Research In Motion (RIM) were kind enough to supply me with a Blackberry Torch.  Now as an iPhone user, I was a bit skeptical about the phone. I really, really like my iPhone.

Being the risk taker I am, went to my local AT&T store to get the phone activated. While waiting in line (has anyone been to an AT&T store without a line?), the person behind me started commenting on the Torch.  “I have heard wonderful things about it, I wish I was able to get one.” Now, keep in mind, prior to getting this, I knew nothing about the Torch, so I was surprised he knew about it. Once getting home, my 12 year old son, could smell the phone enter the house.

“Sniff, sniff…. Dad, did you get something new? What is that in the box? Did you get a Torch?”

“Time out, how do you know this is a Torch?’ I asked

“I have seen ads, for them. Let me try it.”

He quickly rips it out of my hand and starts showing me the features. Are you kidding me? The kids was all over this thing.  Slides it up to display the keyboard, starting taking these amazing crisp photos and making videos!.

“Son, do you think I might be able to use it?” I humbly ask.

“Sure, but if you need any help just let me know.” he says.

I think to myself, no doubt I will be asking him for a lot of help. I quickly sit down and attempt to load some apps, take a photo, create a video & zoom in. Yep, that is correct. I needed no help for son #1!!  This thing has such simple  navigation it is crazy. Oh did I mention the flash? Love it. (hey I only had an iPhone 3).

I took the phone with me around town and tested the GPS. Now, this might sound strange, but I found it to be a lot more accurate then my iPhone. Am I the only one with issues with GPS on the iPhone? Same goes with the mp3 player..much better on the Torch.

So, overall this phone rocks.I am not saying that for the benefit of the RIM folks, it really does.  If I did not like it, I would say so.  Heck, I could go on about the cool features and scare you off, but you can just read about them here.

Also, I reached out to them via Twitter at there BlackBerry account and the response time was really good. That is something that really impressed me, as other companies seem to not be on top of it.

October 25, 2010 By : Category : Shameless Plugs Spotlight Tags:, , ,
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View Your Social Networking Like a Party

View Your Social Networking Like a Party

Let’s think about why people are so into social networking sites, or to ask a better question why are people into social activities at all? They’re doing two things. They are expanding the group of people they know, and they are…drumroll please… having fun! No one wants to go to an event to be bored. They can do that at home. They go somewhere to have fun. Social networking sites are no different.

Even Linkedin, the so-called Professional networking site, is recognizing the need for more entertainment value with its features. They’re now allowing blog and Twitter feeds to connect your other social media profiles and they’re expanding their group discussion platforms for more interaction. Will Linkedin ever have games like Farmville? Doubtful. Maybe we’ll see a cubicle puzzle or a flash paper toss game (doubtful), but for the most part they keep it pretty professional, and rightfully so.

My point is most people, the target audience of marketers, aren’t on these websites to be marketed to. Most people use social networking as a means of escape. They frequent these sites to sit back and let their brain rest for a few minutes. But in the process they are still that same person they are at work and they still have the same interests.  Maybe they’ll stumble across some cleverly designed marketing and might take a produce or service for a ride.

So here’s how to get past that “I don’t want to buy your stuff” wall that most people on social media sites put up.

Think of your social media activity like a party, and then compare that to how you handle your social media marketing right now. Most marketers just throw out their links every time they post a tweet, status update, group discussion topic, video, etc. How would this come across at a party?

Imagine someone just running around screaming at people about themselves and the products they sell. How would that come across? Would anyone want to talk to that person? Probably not. They’d get snubbed.

Now think of how an event networking veteran does their thing at parties and networking events. What does this person do to “work the room?” They strike up conversations. They talk to several different people. They share their stories. They offer assistance. They hand out freebies. THEN, after a relationship has been established, they do their elevator speech about what it is they do and how they can help. Or they ask their prospect to take the next step in their sales funnel. Sign up for my blog, newsletter, free trial, whatever.

Make sense? Are you starting to get the picture?

The same thing goes for social media marketing. The psychology of people is no different online than it is offline. On social media platforms make connections through DMs, wall posts, @mentions, group discussions, fan page messaging, etc. Hand out gifts that you know people want through these same distribution channels. Grow relationships this way before you start selling and you’ll be much more effective.

On top of getting more leads, you’ll also probably make some friends along the way who you can then leverage to help you get the word out about future deals, and vice versa. You’ll grow a partner network online, which can be a very powerful thing.

So take a step back and start viewing your social media marketing like a party. Even though some people use social media for marketing and marketing only, be smart about it. No one wants to talk to the person who is obviously just there to peddle their wares.

by Cody B Wheeler of cbwheeler.com
@CodyBWheeler

October 11, 2010 By : Category : Featured News Guest Blogger Social Media Spotlight Tags:, ,
4 Comments

Social Media Cheers & Jeers For The Week

Social Media Cheers & Jeers For The Week

It is time for this weeks Cheers & Jeers in Social Media. I know you all are always looking forward to this each week…..okay fine, its my first Cheer & Jeer post. You got me. Though I am thinking instead of Cheers & Jeers, I do Like and Fail Whale! Get it? Like button from Facebook is Cheer and Fail Whale from Twitter is Jeer! I am creative that way. (insert crickets here)

Okay, okay.. moving on.. I present my Like and & FW!

-This week Google announced you can now use a rich text signature within Gmail. Very nice feature and very cool. Though I have to say I am not looking forward to getting more emails with pictures of peoples dogs and kids at the bottom.. yes Mom I am talking to  you.  Hit The LIKE button on this.

-Twitter rolled out @earlybird. In short it is a Twitter account that offers discounts  and deals to people who follow the account.   I am thinking they are a lot late to that game. It is called Groupon, they might want to check it out. Huge FAIL WHALE to the Earlybird.

-With nothing better to over 2.3 million people watched TMZ’s live broadcast of  Lilo getting sentenced to 90 days.  Yes, over 2.3 million had nothing better to do at work.  Glad we have streaming video for that! How about a FAIL WHALE to me, cause well.. I watched the whole thing…., no I really did… boy I need a hobby.

-Facebook continues its steps to take becoming a part of everything in our life and is rolling out Like buttons for email. Does it scare me? Yep. Do I kind of like the idea? Yep.  Do I like the like button? Yep I LIKE it

- A study found that the first thing women do in the morning, is check in on Facebook, before using the bathroom.  Yep, 39% say they are addicts. You can see more of the stats here, its amazing and scary. So for women with strong bladders, I give it a LIKE

Oh and do you give this sort of format a LIKE or FAIL WHALE? Do I do it again?

July 12, 2010 By : Category : Cheers & Jeers Spotlight Tags:
5 Comments

Video Tutorial For iPhone Upgrade

Video Tutorial For iPhone Upgrade

Thought I would quickly post this great video from the TiPb Blog. It answered all my questions

June 21, 2010 By : Category : Spotlight Tips and Tricks Tags:,
2 Comments

Jet Blue, Swing and a Miss.. Southwest Airlines Hits A Twitter Homerun

Jet Blue, Swing and a Miss.. Southwest Airlines Hits A Twitter Homerun

WEATHER JET BLUE Cancellations

I am back from SXSW. I had a blast. It was one of the best events I have ever been to. So many familiar faces, so many new faces. Im already looking forward to next year. So, let me tell you about my flight back  from Austin last night.

I arrived at the airport 90 minutes early to bard my Jet Blue flight to San Francisco.  I checked my bag, made it through security without setting off the buzzer. Which is always a good thing.  I waited patiently  for my flight to board, had some food from Salt Lick..waited…got a coke.. waited… waited… The flight was suppose to board at 6:30, leave at 6:56 and nothing.  At around 7:00ish I posted this to twitter:

tweet1

I quickly got this tweet back from @JetBlue:

tweet2

Oh and then @JetBlue got this:

tweet3

Oh and this too:

tweet4

Okay so you get the idea. I posted a frustrated tweet and got a quick response from Jet Blue via twitter.  Pretty cool, huh?

Well here is where the problem begins and I want to make something clear. My post  is not with the flight being late. Nor the “fix engine light” they were getting. I want them to take alllllllllll the time they need to make sure the plane is working. Check it five times for all I care. I just want to get home in one piece. My post is the lack of communication, service  and the fact that I am disappointed by @JetBlue.  If your going to place your brand on a site like Twitter, you need to be ready to react in a timely manner.  So back to the story with pretty twitter pictures.

So then I went to add @JetBlue. I couldn’t… I was blocked by them for some reason. I was a blocked user. So I posted these tweets:

tweet6

tweet5

tweet7

Seems for some reason I couldn’t follow them to send a DM as they asked. Now this might be where the story ends, then I posted this:

tweet8

Anyone want to bet what happened next? Right! I got this:tweet9

That is right! @southwestair who was at SXSW, at around 9:00ish at night, with very little mobile internet service,  was trying to help me! So after some Direct Messaging chatting and such it came to this:

tweet91

So how awesome was Southwest Airlines? Offering to help, giving me flight options, even offering help the next day if I was stuck!  I was not even flying their airline! Oh and what about @JetBlue?

tweet10tweet11

They did get back to me 5 minutes before we boarded with this Direct Message:

tweet12

So my point here? Twitter is about real time customer service if your a brand. It is not about posting links all the time, cool videos or such. It is about dealing with your customer and creating positive brand awareness at that moment.   If you are a company, you see an unhappy customer out there,  you need to move quick  and communicate! @JetBlue could of said “got your tweet, will follow up soon” something to let me know they were working on it. Something..just let me know you have not forgot about me. Cause if you do not  your competition will do this:

tweet13

Or worst..  people will talk about your brand on Twitter like this:

tweet14

tweet16

tweet17tweet18

You Get the idea. Oh, here is a video I made while this was all going on..I did not even get into the TV issue, how the Jet Blue folks do not know about their Customer Service on Twitter,(it would of been cool  if they knew a little something about it) oh and check out the end where a passenger mentions  the headset issue. Oh and yes.. this was my first trip on Jet Blue.

So I did make it home about 3 hours later then planned..in one piece.  Oh and get this, two ladies say to me in the airport “Are you Dave Peck? We have been following you on Twitter.” Pretty cool huh? Things like that still blow my mind!

March 16, 2009 By : Category : Spotlight Tags:, , , , , ,
59 Comments