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Tips and Tricks

An app to help Stay Organized

An app to help Stay Organized

 

5 kids, 4 sports, 3 play-dates, 2 parents and 1 dinner party.. for my wife and I, that was last Saturday. Heck, that is a typical weekend for us. This does not even include the other 6 days of the week. I won’ t begin to bore you with the events I forgot about, like one kids baseball practice. Keeping it all together is almost a full-time job. I find myself inputting the dates and times into my phone and making notes on what I need to have with me for that event.

And sometimes the things that are staring you right in the face are the ones that solve your problems.  Recently, I heard from Meshin, a company I worked for last year out of Palo Alto Research Center (think Xerox) .  Yes, they know about the 5 kids and my use of Evernote.   They are rolling out an iOS app that integrates all my calendars into one view and let’s me take notes from the event I am attending.  And trust me not all notes are equal.   Take one day in my life.  I go to a meeting where I have invited two new people who are clients.  Right from my iPad I open my calendar, take a note, save it at the end of the meeting and it is automatically tags all the names of the people so I can find it later, or I can get to it right from that calendar.   Later in the day I go to my son’s baseball game, which is in my calendar too.  I take a photo note with Evernote and save it to the game event.  I have the inside scoop so I know Evernote is just their first trick in making the calendar smarter.

It you want to check it out they are in private iOS beta at Meshin.  Plus I think they are giving away an iPad for the person who gets the most sign-ups ( no I can’t win since I used to work for them.

I plan on using Meshin Recall for the foreseeable, Interested in what you think might make your calendar smarter on you iPhone? Make sure to download it here.

May 4, 2012 By : Category : Spotlight Tips and Tricks Uncategorized Tags:,
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16 Tips and Tricks for B2B Social Media

16 Tips and Tricks for B2B Social Media

 

I sucked at blogging for the past few months. There I said it. I have been so overwhelmed with writing a book and working with clients that I just let it slide. In addition, I found myself tweeting my thoughts, where I should have blogged them. One of those thoughts was how companies can use social media in their B2B efforts. So, I took those thoughts and put them into list form, because people like lists.

- Share lots of photos, and ask your fans to share photos on your different networks. Facebook’s photos are some of the most powerful tools out there.

-Be strategic and pay attention to signal vs. noise. There is nothing worse to a consumer than having businesses shout at them.

-Create content that can go mainstream (outside your industry bubble) and monitor which posts attract the most “Likes” and feedback.

-Share your industry’s articles and blog posts on your social networks.

-Write your updates/posts to have a call to action – give the user something to do after they are finished reading. Ask questions that do not have a simple answer like “Yes” or “No.”

-Use tagging strategically when you can. Try to engage businesses by their location and even language as well. Oh and don’t forget the mobile users.

-Make sure to let your company show its human side and show the diversity and uniqueness of your team.

-Share exclusive and simple behind-the-scenes information.

-Make it easy to share your calls to action and offer incentives.

-Note your post frequency and timing. Find out what time they do best.

-Know your audience well, and when you make a mistake, quickly own up, do right by your audience and fix the problem.

-Integrate your website broadly with Facebook Connect.

-Find the resources to respond to your fans’ questions and inquiries.

-Make sure to hold real-world events.

-Try to always respond to comments. Yes, even the negative ones.

-Find synergy with other organizations and entities, and then work together to promote each other’s content so that everyone benefits.

 

What are some of tips and tricks you use in your B2B marketing?

March 15, 2012 By : Category : b2b Social Media Spotlight Tips and Tricks Tags:, , , , ,
2 Comments

Video Tutorial For iPhone Upgrade

Video Tutorial For iPhone Upgrade

Thought I would quickly post this great video from the TiPb Blog. It answered all my questions

June 21, 2010 By : Category : Spotlight Tips and Tricks Tags:,
2 Comments

How To Kickstart Your Blog

How To Kickstart Your Blog

I hear comments like this a lot.  Someone will say something like

” I am writing blog posts 3 times a week. Yet, no one is reading it.”

Or maybe something like this

” People are coming to my blog but not leaving comments.  What am I doing wrong?”

I would not say you are doing anything “Wrong” at all.  You need to add to what you are doing.  Here, let me share  5 easy ways to help kickstart your blog.  I will do this in list form, as people like lists:

-So sure your blog might be about “Social Media” like the other 2 million sites on the internet, but it is okay to talk about other things. Notice, I changed from NewMediaChatter to thedavepeck.com.  I do not want to be “boxed” in to a single subject. Times change, I want the flexibility to change as well.  Bottom line, it is okay to blog about what is on your mind if it is not around your “theme”.

- Post often and if you can do it, daily.  It is tough.  Heck, I am not practicing what I am preaching right now.  It is a good thing and helps with your SEO.

-Make your blog readable to your audience.  I try to keep my paragraphs short and the information easy to find.  When I read posts, I skim.  So if you put your content in, hmmm lets say, oh I do not know, …. a LIST, people can digest it easier.

-Pay It Back! You want comments! You want feedback! Guess what? Other bloggers do to! Leave comments on blogs you read.  In turn they are more likely to do the same! Karma!

-Make sure you are on social networking sites. i.e Twitter, Facebook, Youtube, and yes Plurk. There is no harm in setting up accounts that automatically post even if your not actively on those sites. Just make sure to have alerts on when people leave comments. This is a great way to distribute your content.

What are ways you KICKSTART your blog?

June 10, 2010 By : Category : Featured News Tips and Tricks Tags:,
14 Comments

25+ Tips & Tricks To Brand Yourself Online

25+ Tips & Tricks  To Brand Yourself Online

So you want to get traffic to your website you say? You want to be an online rockstar?  You want to build your brand online? You want to be the next Ijustine or Chris Brogan?

Well let me tell you a secret.. its easy. You just need to use the right tools and tricks. Let me share with you some of the free, simple and easy ways to do it. These are things I try to do whenever possible.  I will do this in list form, as people like lists!

-Setup a Flick Account and post photos of things your doing.

-Post to your Youtube account

-Setup a Linkedin account and write a bio about who you are and what you are doing.

-Setup a Twitter Account and network with people in your industry/field, as well as those looking for information on it.

-Use Google Reader and share items

-Leave comments on others blogs. How else are you going to become part of a community?

-Create a personal website to be your single point of resource. Have all these are social networking sites link to it.

-Be Honest when your wrong. Trust me, I make mistakes a lot, when they are pointed out to me, I share this on my networks

-Thank people in your community when they Retweet, Share, Repost, Pass on, Plurk, etc something you have said or created

-Make your personal website easy to use and easy to pass the information on.. i.e install widgets like Tweetmeme, Facebook Like, and Sharethis

-Do you know who your competition is? What they are doing? Go check them out

-Have a Facebook Fanpage

-Use the same username/handle everywhere you can. Grab it whenever a new social networking site comes up

-Have a web presence everywhere you can.

-Use a  site like Ping.fm to post to multiple sites

-Yes you should have a page on MySpace.. it can not hurt.

-Have you looked at FourSquare and Gowalla to find a way to use them? Geolocation is hot right now!

-Make sure to add your website to Google, Yahoo and Bing.  It makes it easier for people to find you.

-Install Google Analytics.

-Use Google Analytics…see how people are finding your site. What are the keywords they are using?

-Write updates/posts that are relevant to your brand, using the keywords you to associate with your brand.

-Google yourself..see what comes up in search. An ego search can be a good thing sometimes.

-Submit your site to Technorati

-Submit your posts to Stumbleupon

-Yes people still use Digg.. again it can not hurt

-Customize your Twitter background to stand out

-Do not always “Shout Out” what you are doing. It is called “Social Networking” be social. Interact with others, ask questions, and comment back. Do not just talk about yourself.. you will fail.

-Go to Meetups, Tweetups, conferences, mixers..whatever you want to call them. All of the above is great, but you can not beat real life face time! Check out sites like Meetup and Upcoming for events

These are just some off the top of my head.. what are some of your tips and tricks?

June 2, 2010 By : Category : Featured News Social Media Tips and Tricks Tags:, ,
11 Comments

Using Personal Branding To Find A Job

Using Personal Branding To Find A Job

No I have not blog faded! Yes, I am still here. No, you can not get rid of me. I spent the last week up in the Trinity Alps area of Weaverville, California. The middle of nowhere.  Yet, the town is a total Mayberry place.  The movie theater guy sells the tickets, sells the popcorn, takes the tickets, etc. One Gas station. One Grocery Store.

weav1

We stayed at the Trinity Alps Resort. This is a place where there is no:

-cell phone coverage

-Internet access

-TV

-A/C

..well you get the idea. My family loves it. I, on the other hand am a team player and go with the flow.

So, this gives me a lot of time to bond with my family and think.

What do I think about when cut off from the outside world? Web Pages…homepages, branding.

(Yes, I need to see a shrink.)

So here is my thoughts on this. If you are a job seeker in this market, you need to have your own website about yourself. Call it a website, homepage, web page or whatever. You need to have a place where people can learn about you.-You are a brand! Yes, it is true. Personal branding is where I am going with this. Say you are an accountant named ” John Hoeser”. (hey I like that name.) You apply for a job. On your resume you put a link to www.johnhoeser.com.

the_brand_called_you1

The future employer can go and learn more about you on your site. Also it well help you get the word out about who you are, what you do, what you know and why your the accounting guru! There are many things you can do to this page to increase your brand awareness. . Let me share some of this in list form. People like lists:

-Create an About Page. Share that you are John the Accountant. What your background is in the field. Your achievements, notable accomplishments and why your an accounting guru. (Not an Expert! That term makes my hair stand up.)

-Have a blog. Write articles about accounting and other subjects. Give your insight about the field.  Have this new content come out at least once a week.

-Comment back to people who leave comments on your page. It shows your active, social and well people like knowing someone is reading their comments.

- Have a linkedin.com badge on your site. Just another way people can learn about your background and knowledgeable  in the field. As well as who you are connected to and any recommendations you have gotten.

- Drop your new content (blog posts) on sites like Digg, Stumbleupon, Facebook, and Twitter.

-Have a RSS.

-Leave comments on other accounting sites. People like comments, right? As well as it gives you a web presence.

-Use linkedin’s Q & A section

-Network offline. Yep, there is more to life then being online. Go to meetups, tweetups, social breakfasts and such. That is where I get most of my prospects and leads!

-

July 29, 2009 By : Category : Tips and Tricks Tags:, ,
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