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Browsing Tag Brand Marketing

The 140 Twitter Conference.. For The Win!

The 140 Twitter Conference.. For The Win!

Tony Robbins (photo credit Jim Alden(@techfrog)

Tony Robbins (photo credit Jim Alden(@techfrog)

I’mmmmmm back! Miss me? Guess it is kind of hard for me to be gone when I am Tweeting and Facebooking all the time. So for those of you who do not know, I just got back from The 140tc conference in Los Angeles. To sum it up, excuse my french, it was “KICK ASS!” It was possibly hands down one of the most insightful, and educational events that  I have attended in a long while.  It was also an amazing networking event for making great connections. Oh and it was.. fun! I thought it would be great to share some of the things from the event. I will do this in list form, because, well people like lists. So in no particular order here you go:

me

-Well, this is not something that happened at the event, but for the record. I was invited to speak at this event. So this post has nothing to do with that. If I spoke at the event and did not like it, I would tell you. Heck, just ask the New Media Expo folks last year. I wrote a “not so nice” blog about them , which I am too lazy to link to.

-Biz Stone Keynote: Instead of being short and sweet or with his crew, Biz gave great insight to the history of Twitter and how things happened. He spoke for 40 minutes! No, he did not take questions and was gone fast. I think he left skid marks on the floor.

-Gavin Newsom is one cool dude. His wife just had a baby and could not make it to the conference, heck, he still had the hospital band on. So he used Skype video to chat about Twitter and how the city of San Francisco uses it. Well done.

photo1

Gavin Newsom via Skype

-The comedy panel was great and was well.. HIJACKED by The Iron Sheik. Seems he decided he wanted to be part of the conference and jumped on the panel. Most of what the Sheik said started with “F***”  and ended with “Hulk Hogan”. Oh, and I personally really enjoyed Loni Love and Chris Hardwick. Both Loni and Chris took the time to talk for a while. Oh and both are wicked funny and witty.

Chris Hardwick and Loni Love

Chris Hardwick and Loni Love

lonilove2

-The Dr Drew panel was one of my favorites. I went in there thinking “a bunch of celebs, what are they going to say worth learning?’  Boy was I wrong. It was fascinating to learn how they use it, what they get out of it, their end goals.  Dr Drew  brought up how regular folks were using Twitter, then Hollywood rushes in and gets hundreds of thousands of followers and they move to top of the heap, per say.  Seems that the Celebs feel the same way about Ellen as we do about them he joked. He really put them on the spot, which made this a successful panel.  Also, I enjoyed how they hung out with everyone after the panels, took photos and joined the after party.

-The Tony Robbins Keynote. The guy was amazing. He did not talk long at all, only about 120+ minutes. Okay, maybe just a little too long. Yet, he was worth it. I’m not one for “inspirational and self help stuff(no doubt I need it) but he won me over. I may need to buy one of his books. Oh and the thing I liked the best. He tied his presentation into Twitter. He talked about how he uses it, why he uses it, etc.

-Oh and everyone of the celebs does not have someone post for them. They all do it themselves. None of them will allow someone to do it for them.

-Causes and Campaigns panel. Great stuff. Really insightful stuff on how Twitter is used to spread the word, rally the troops, help others and do good.

-Growing your brand panel. Lead by Guy Kawasaki with one goal.. get the Kogibbq truck to the event for lunch. The Kogibbq guy almost pulled it off if  it was not for the permits. Oh and Guy, don’t call a panelist business “A Roach Coach”. Im thinking that is not a great move in branding.. I’m just saying. Oh and great insights by Brad Nelson of Starbucks

-Pee We Herman. Let the article explain it, you can read about it here.

-The oneforty store launched. Pretty cool. An appstore that offers hundreds of applications built on the Twitter API

-TidyTweet . It along with 6 other applications presented to the judges for the right to demo to the conference as a whole.(I was one of the three judges.)

-The Today Show. So here is a great example of the power of Twitter. On my panel I gave an example of the number of followers The CBS Early Show has Vs. NBC’s The Today Show. In short I gave praise to NBC. Not even an hour after I am done. I get a Direct Message from The Today Show with their phone number. 10 minutes later I am talking to New York one of the people behind the Today Show Twitter Feed. He had been watching Twitter and saw the tweets about The Today Show.  How cool is that? I still am amazed about things like that. Oh and.. CBS..tweet me , you need help.

-So I know I talked about the celebs a lot, but there was more to this event. The panels on brand building, brand growing, social crm and more were great. They had the right mix of both areas to make this a good event.

-Now for some random shout outs: Well done Steve Broback! You too Jason Preston (though we never meet). Krystyl best travel buddy ever, except for the cookie incident.  AdventureGirl and Phil.. thanks for feeding me and your kindness.Elizabeth Cron sorry about the teasing from Tony Robbins and myself! I want to drive the Batmobile! Brett..Brett..Brett..fine..Ill say it.. your the man. Jade you owe me an In N Out Burger, Ill take bacon from the Wynn please.

-Sometimes pictures say it all:

photo

Sonal Shah From Scrubs. She was really sweet.

Dr Drew

Dr Drew

Tony Hawk
Tony Hawk
Rapper Chamillionaire..Im Gangsta

Rapper Chamillionaire..I'm GangstaPee Wee Herman

Iron Sheik

The Iron Sheik taken by Chad Kabigting

chamill5spaceball



September 24, 2009 By : Category : Blog Tags:, , , , ,
21 Comments

6 Tips For Brands To Build Customer Relationships

6 Tips For Brands To Build Customer Relationships

cirque

Let me start by saying I looked at my computer screen for at least a good hour trying to find away to start this post. I would turn on Hulu and watch some of The Riches. Then tell myself to turn it off. Then I would turn on Howard Stern on my XM Radio. I would then turn that off and try to focus again. Then it hit me. It was easy to talk about brands trying to have relationships with people via social networking. It happens all the time, you just may not know it is happening. Look, Hulu just got me to mention it in this post. XM Radio did not even have to try. I’m plugging brands because I have a relationship with them. I follow both Hulu and XM on social networking sites. Why?  Well lets first look at what the question really is.

The real question is “How can brands use social media to increase their brands relationship with people?” (how is that for a mouth full? Let me share some ways brands can accomplish this. I will do it in list form, as people like lists…

-Be Human. Pull the corporate veil away. You want to have a relationship with your customers right? Then act like a real person. Make comments. Engage. Have discussions. What you are doing here is building up trust.  If your brand did something wrong, admit it. If your brand did something right, take credit for it.

-Talk often.  Post, update, tweet, share, engage, chat, etc, etc do it often. Now I do not mean ever hour. Just often and as it seems appropriate.  If you post to much it can be annoying. It is just like that old high school classmate you do not really remember. You know the one who makes comments on ever Facebook Status update you do. Yes, that guy. We do not like him and hide him on Facebook. That guy bugs.

-What is in it for me? This is a question I always ask my clients. They all want thousands of “Fans” on their Facebook page. Great. That is a great move and goal. Yet, why should these people join? What is in it for them? You need to give them early access to content or sales. Let them test things in beta maybe. Access to early tickets. Inside information. It needs to be something can not get if they don’t follow you, fan you,  join you..heck even Plurk you. ;)

-Pay Attention AKA Listening. This is just like the first item about being human. There is a wealth of feedback out there from people.  Look at what people are posting. Review what people are saying and comment back. It drives me nuts when brands have a social media presence but do not comment back. I am talking to you my local fox affiliate KTVU. All you do is post at me. Your not responding to any comments I have made.

-Have an Evangelist/Community Manager. You have taking them time to setup these accounts on these social networking sites. Who is going to manage it? You need to have someone be responsible for it and represent your brand.  Yep, there needs to be a human there responsible for this relationship. Scott Monty handles Ford. Phil handles Domminos. There is Richard for Dell.. you need someone for your brand.

-Do not post at people. What I mean by this is dont just share your content and talk about yourself. Again, I am talking to you KTVU. Why would I follow you? Your don’t do any of the above nor, do you give me anything that I cant find on your website. Do not hate me.. I am just trying to help.

Bonus: A Real Life Example

Jessica from Cirque Du Soleil knows that Blogworld will be happening next month in Las Vegas. She has reached out to bloggers and is offering free tickets to shows. Look at that Cirque Du Soleil is: Being Human, Listening, has an Evangelist, Paid Attention, talks back and talks often. What does Cirque Du Soleil get? Well I’m talking about their brand now. I have linked back to them and Ill be posting about the show prior, during and after.


September 15, 2009 By : Category : Blog Tags:, , ,
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Things To Think About To Create A Successful Social Media Campaign

Things To Think About To Create A Successful Social Media Campaign

man-with-megaphone

So you want to create a successful marketing campaign using Social Media. I cant say I am shocked as  Forrester Predicts Huge Growth for Social Media Marketing. It seems  every brand wants to get into the social media and mobile area as these areas are  growing like wildfire.

Now, if you came here looking for the  exact secret ingredient into a hopefully successful social media campaign, your at the wrong place. If I knew what that was, I would be rich and famous. Oh and living on the beach with lots of Kindles, super fast wifi , Iphones, and.. sorry back to the blog.  My point was that this is a document I created that  has many items that need to have  answered, so I can come up with a campaign that is hopefully putting out the right message to the  right people. It is made up mostly of questions I want answered by myself, my team or the client. This helps me figure out what the campaign could possible be.

Feel free to suggest items that should be added, removed or tweaked in  the document. (as it is far from perfect)

1. What is the goal?

-Reputation Management
-Brand Awareness
-SEO rankings up
-Increase site traffic
-Increase sales
-Other

2.Who is the demo/target we are after? In regards to the demo:

-. Who is likely to be most interested in the content?
- Who does the brand want to communicate with and why?
- What are people currently saying about the brand or business?
- Which type of person is likely to purchase the  product or service?
- What tools or online services does the  target audience use?
- Which websites does the  target audience frequent?
-What dot he  target audience have in common with one another?
- What sites are most popular?
- Where is the brands audience now?
- What is the conversation about the brand now?

3. What are the channels we will need to use?

-We need to take the dynamic content to set up multiple channels that direct traffic and attention to the brand. By doing such things as:

-blog
-Twitter
-Fanpage
-youtube
-digg
-stumbleupon
-Can we use people of influence?
-etc

(This method can work well along side SEO/SEM)

4. What is The Big Idea?
-Is it relevant
-Is it easy to distribute

5. What does the end user get? (why should they join/interact/engage/spread the mess) It could be:

-Knowledge
-relationship
-laugh
-prize

6. What is our ROI? (may not always direct/immediate)

-Relationships
-Better reputation
-Brand Awareness
-Sales

Random Questions/thoughts

-Why will people spread the mesage? WOM/talk about the campaign/brand? Is it same as what they get out of it?
-You need to be transparent (the best you can)
-Who will manage it?
-Who is the person who will manage feedback, interact, be the face on sites? They will need to interact on customer/target level.

social media visibility = brand awareness + word of mouth = new customer

The cliff notes version:

-What is the purpose
-What is the reward

May 12, 2009 By : Category : Uncategorized Tags:, , , , , ,
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Social Media Made My Kids Think I Was Cool..For A Minute

Social Media Made My Kids Think I Was Cool..For A Minute

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(Note: This post is pretty much off my usual subject of Social Media)

First, I know I am not cool. So, let us take those jokes off the table right away. I know I am a geek. I get it. I can live with it. It works for me.

A little background information on my family and let me  answer the common questions I get, when I tell people I have 5 kids:

-Yes, I said 5

-Yes, with the same woman

-Nope, we did not plan it that way

-… no medicine or help was involved

-3 boys, 2 girls.. last set is boy/girl twins

- Let me see, they are 10, 8, 7, 3, 3 going on 16

-Yep, it is a lot of work, my wife is a rockstar

Okay, now moving forward.

The oldest kids are now easily embarrassed by the things I say and do. Especially when they are with their friends.  On different occasions, I have threatened to stand up in their class and dance or sing. They do not like that idea at all. It works great to get them to make their bed.

So, the other day I was in the car with them and one of them asked: “How was work today Dad?”

After the shock of being asked this simple question wore off, I explained I had been speaking at the Netroots Nation: Bay Area New Media Summit.

After the shock of hearing people actually wanted their father to stand up and speak on a subject, I was asked: “What did you talk about?”

After the shock of the kids being interested in something other than, what was for dinner, when we are going to see then Wolverine movie, or if their friends can sleep over, I replied stunned: ” How to Socialize Your Video”.

I then quickly continued before they could lose interest or notice the billboard ad for Cold Stone Creamery, ” I was on a panel with Hooman from the local radio. As well as a person from YouTube.”

20071024-youtube

“Youtube!!! No way! Can we go to YouTube? Can we make a video to put on YouTube? That is so…COOL!” (okay so they did not say I was cool, but its the best I can get, Ill take it) Then one of  them said ” I cant wait to tell Susie you know someone at YouTube. ”

Trying to keep this open line of communication going on, I tried to think of what they would consider “cool companies” I added “Yep, I also know people  at Club Penguin and Google too!” They were still in awe. They looked at me with, well… Pride! Not like an ATM like they normally do.

This is the point where I should of quit, while I was ahead.  I stupidly said,” Lets see, I know people who work at Linkedin, Facebook, Twitter…” the look of pride quickly changed to a look of “What is the fat old guy talking about? Why is he not giving us McDonald’s?”

The oldest quickly said, “That is great Dad. My birthday is coming up in July, I want to discuss what plans you are putting together… ”

So, thank you social media for allowing me this moment of feeling..cool. Now back to being the geek I am.

Just an observation to add to this. I am shocked somewhat  that companies are becoming “cool”.  I recently went to SXSW and brought the kids back a ton of swag. They weren’t interested in the shirts, the Frisbee, the squeeze balls or even the candy. They all wanted the items with the logo.. Google.

Times are changing.

April 21, 2009 By : Category : Blog Off Subject Tags:, , , ,
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What Are The Steps Companies Need to Take To Get Involved With Social Media?

What Are The Steps Companies  Need to Take To Get Involved With Social Media?

social media steps

I’m lagging.  Lagging in putting up blog posts. It has been a crazy few weeks and I am headed to SXSW tomorrow, which proud to be part of.  I hope to see many of you in Austin! Yet, before I did that, I wanted to get a quick blog post up before I left.

So one of the things I have been busy with these past few weeks is talking to people and clients about how they can get involved with Social Media.  The question I get a lot is

” What are the steps we need to take to get involved with Social Media?”

So, I went to my community to see what they thought. Here are some of the great responses I got:

Erica Friedman Publisher at ALC Publishing, President of Yuricon:

1) What is the goal of getting into social media?
2) What ROI are you looking for?
3) What message are you sending?

“Social media” is no more a golden ticket to success than having a website was in 1996. ‘If you build it, they will come” does NOT apply to social media. You need to find the audience where they already are and address them in those spaces. If you’re throwing up a MySpace page, when your audience lives on Slashdot, you’ve just wasted gobs of money and time. Don’t assume that “audience” translates to “market.” 13000 followers on Twitter might not mean a single extra sale. You need to know what you’re doing and why otherwise, it’s just more empty promotion-speak.

Adam Ralph, Student:

1. Watch and Listen. Use Google Alerts – determine what the online community is saying about your brand. Try to understand the space before taking the plunge.
2. Consider how these communities operate and how your brand can join the conversation. Determine how joining the conversation fits within the overall brand marketing strategy and brand personality to ensure appropriateness of fit.
3. Join and participate – slowly. Start by responding to relevant posts about your brand. Gauge user response to your involvement. Always stay true to your brand – recognize that your customers, partners and boss WILL see the post.

Think JetBlue (http://twurl.nl/v5jtnj) not Ryanair (http://twurl.nl/z0nt5v).  Also, check out this post on Sponsored Conversations: http://twurl.nl/y2suiq

Ellen Friendland, President & Producer at Voices & Visions:

1. Request employees to set up pages on LinkedIn and set up a company page on LinkedIn.
2. Request employees to set up pages on Facebook and set up a group or cause page on Facebook.
3. Assign as the responsibility of a marketing/sales employee to be on top of newly emerging, relevant social media sites and to craft little status messages he/she can give the employees to include on their pages (eg, Person X is watching the Y Corporation video about the company’s new product…)

Michael Rosenfeld, VP of New Business at Mediasmith:

There are a number of reasons for participating in Social Media.
I have highlighted a couple quick gut check questions for you.
Answer the following:
1) Will participating in Social Media move your corporate agenda forward?
i.e. Will it sell more inventory, will it communicate your message in a relevant manner, will it create positive awareness of your product/service offering?

2) Is your target audience participating in Social Media in a way that you feel you can participate?
Are they sharing intel on Yelp, Twitter, participating in LinkedIn, FB and the like, are they active readers in community environments that you think you can message to?

3) If YES to the above:
Do you have the resources to support a SM practice internally or must you outsource? Do you have the time, effort, intestinal fortitude to create a twitter profile and then maintain it, upload videos on content distribution sites and tag and monitor replies, create a FB or MySpace group, profile, fan page and maintain it with relevant information that is compelling and again engaging. Can you do this in a manner that doesn’t derail your current marketing efforts?

The new frontier in digital media that enables customer response and interaction is not for the weak of heart, especially if you don’t have a plan or reason for existence. If you feel you need to have your company voice in Social Media have a strategy for success or at least milestones to check your performance. Any good campaign starts with a plan, “who do you want to talk to?” and “what do you want to say?” From there everything from creative ideas and communication platforms can be determined. There’s room for everyone and there’s plenty of opportunities to be successful you just have to do your homework and be prepared.

Alexandra Samuel, Social Media Strategist

1. Listen.

No matter what industry you’re in or how sensitive your organization, you need to be doing social media monitoring. At a minimum, set up an iGoogle page and add feeds from Technorati (to search for blog posts about your organization), Twitter search (for tweets) and delicious (to see what people think is worth bookmarking on your site or news coverage). Track the reputation of your company, brands/products, key leadership and industry, and discover where your strengths and weaknesses lie online. (Hint: no news isn’t necessarily good news!)

2. Think.

As a number of other respondents suggest, you need to think before acting. What are your key goals for social media, and how do they align with your other marketing, communications or business goals? What audiences are you trying to reach, what message do you want them to get, and where are they likely to receive it? What strengths do you have as an organization, and how could these strengths be leveraged or developed in new ways online?

Develop a coherent (if not complete and exhaustive) strategy, if only to establish the parameters under which you will or won’t comment on blog posts and other online discussions of your company or brand. Better yet, identify the key opportunities — the one or two social networks to focus on, the blog or online community you want to launch yourself — and develop a creative approach that delivers real value to your customers in those specific contexts.

This is also the moment to ask yourself: do you even want or need to engage with social media? Yes, everyone should be monitoring — but there are organizations that are not ready to speak for themselves in the rough-and-tumble of blogs and social networks. If you work in a sensitive field (e.g. law enforcement) or a highly risk averse organization, less may in fact be more (at least for now.)

3. Engage!

Once you’re clear about your fundamental strategy and key opportunities, it’s time to get your feet wet…without getting up to your neck in criticism and conflict. Whether engagement looks like commenting on the occasional blog post, or launching your own full-scale social media presence, be sure to plan for a variety of eventualities: from public criticism to (far more common!!) apathetic uptake.

Start your social media engagement in a form that will be robust in the face of limited success: launch a blog that works great even with few comments; leave encouraging comments for those customers who take the time to say nice things about you online. Build your level of engagement over time as your confidence and experience grows, and make sure you leave yourself the resources (dollars, staff, attention) to not just hope for success, but ensure it!

There you go! Some great responses from some great folks!

What do you think the steps companies need to take to get involved with Social Media?

March 12, 2009 By : Category : Blog Tags:, , , ,
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Your Week In Review

Your Week In Review

5 Weeks down for 2009 and 47 weeks to go! Amazing! Its been a busy week in social media. Let me share with you some of the items I find interesting or worth passing on!

viral_thing_0204

- #3 I wore braces

#4  I don’t like mayo

#5… you get the idea, I’m referring to the 25 Random Things Chain letter that is just rocking Facebook right now.  How big is it? Huge! Get this… per Facebook they state that:

  • The number of total Facebook Notes created per day has increased over 100% in the last week
  • The number of people tagged in Facebook Notes per day has increased 5x in the last week

Crazy! Now not everyone is a fan, check out this great article by Claire Suddath called 25 Things I didn’t Want to Know About You

Since I am sharing about Facebook, which is still getting hotter here are a few other articles worth checking out, if only for grins:

Wife Learns of Divorce via Facebook Status Update

Facebook Turned 5 years Old

-Fears of impostors increase on Facebook

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Social Media is only getting bigger! More and more companies are getting on board and using it have an online presence to interact with clients, build their brand and well increase sales. In short, everyone is doing it. Do not believe me? Just take a list of the Top 100 Social Brands of 2008. Oh and the top 10 are:

1. iPhone

2. CNN

3. Apple

4. Disney

5. Xbox

6. Starbucks

7. Ipod

8. MTV

9. Sony

10. Dell

Did your company make the list? No worries as  Mitch Joel points out, Social Media Is Just Getting Started!

Keep in mind that 93% of social media users do expect  that companies should be using social media! Take a look at this study from Sept 2008 by Cone

vmk

-Virtual Worlds, something close to my heart and it seems Disney as well. Disney will be investing more money into them and believes they are close to being profitable.

Okay, couple random things  I just wanted to share.

First, check out this video from 1981. It is a segment done by San Francisco station KRON about newspapers going on the web. It is worth the 2:17 to watch it. As they mention the crazy cost , how its experiment, and it takes over 2 hours to get the whole newspaper.

On February 25, 2009 at 8:30 am I will be speaking at the Emerging Media Morning forum in Palo Alto, CA. So if you are bored come on by and say HI!

February 6, 2009 By : Category : Blog Social Media Speaking Engagements Tags:, , , , , , , ,
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People Are Talking…Are You Listening?

People Are Talking…Are You Listening?

listening

Today a friend reached out to me.  She works for a very big, well know company. She asked me a simple question.

“How do we monitor our brand online?”

My response was “You guys get it!”. She responded with a very puzzled tone (as my wife does to me a lot) : “We do?”

“Yes, you do” Your company is taking the first step of looking into what people are saying about your brand online and learning how to deal with brand monitoring”

Okay, so enough of my little cut scene from a conversation. Let me give you some links to tools and resources that help companies monitor what people are saying online about them. We will do it in list form, as people like lists:

-Twitter Search which use to be called Summize before Twitter bought it. You simply type in keywords and you can see people who have used that word in a tweet.

-Social Mention searchs Google blog search, Delicious, FriendFeed, Digg, Twitter, Youtube and such and puts it into a nice package for you.

-Google Alerts An amazing tool by the folks at well, Google. Put in keywords and it will send you alerts when people use those words. This searches Google so we are talking about anywhere on the web that Google indexes, which is well, almost everywhere.

-Backtype allows you to search blog comments.  Users need to register and it will monitor the url you put in the chat. Then pulls all the comments back to one place for you to search.

-Yacktrack monitors lots of different social networking sites and allows you to see which sites your brand is being mentioned on vs another.

These are just some of the several tools that are out there. If there are some I have missed, please post them in the comments so I can add them to an updated list.

I used the term brand and keyword when writing this post. What is it you should be monitoring when following your brand? I think you should look at:

-Company Name

-Your Product

- Competition

-Your Company Executives (and your competitions)

- Clients

All right now, get out there and see what people are saying about you!

December 30, 2008 By : Category : Blog New Media Tags:, , , , , , , , ,
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How Do I build A Brand Online?

How Do I build A Brand Online?

Have you heard the term ” Online Branding” and wonder what the heck it means? Let’s start with what  a brand  can be. It can be:

-a symbol

-a name

-a term

-a sign

-a design

- or any combination of those

So you have figured out what the base of your brand will be. Now you need to build it up online. Get the word how so to speak.

When your try to build or create a brand online you want to take certain steps to help make this happen. What are those steps? I will share with you some of what I consider the basic building blocks.  Let’s see, how should I share these with you? I know let’s do it in list form, people like lists..

-You should have a website that  follows  K.I.S.S. (Keep It Simple Stupid). It should be clear and to the point. Let visitors know who you are, what you’re about, what you do and why it should matter to them.(my father in laws favorite point) Oh and the website should look good. Remember it reflects your brand. It is the first thing people see when they are learning about you.

-Something that drives me nuts, companies who try to push their brand online via twitter with a company logo. Come on.. a company does not blog, share, or do things. It is the people behind the company that do it. I want to know them. So put a picture of a real life person up on the page. I want to see who I am talking to. It helps people well, bond.

-Leave comments, post to forums and message boards.  If you are trying to sell soda, go to a soda forum and join the conversation. Now when your there don’t just push your product. You need to help others and give good information. Maybe post links where people can find the info they are looking for. Join the conversation.

-Pictures, people like pictures. Show people what you are doing. Where you are located. Give them a picture to associate with. Like this:

-Either create a  fan page on Facebook or a newsletter. Heck do both. Let people join in and feel like they are part of something. Make it a community.

-When you are blogging, tweeting, updating your status, plurking, etc.. talk to your users. Do not lecture them. Do not post just about your product.  Make it a two way conversation. It is about building relationships.

Remember your message about your brand should be consistent.  Oh and  you need to understand the likes and dislikes of your target demographic.  This I learned from  Harvard Business Review on Marketing which Chris Brogan told me read.

How would you build a brand online?

December 11, 2008 By : Category : Blog Tags:, , ,
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Viral Marketing vs Social Media Marketing.. Are They The Same Thing?

Viral Marketing vs Social Media Marketing.. Are They The Same Thing?

…”In this corner we  have the defending self replicating champ Viral Marketing. In the other corner we have the word of mouth up and coming challenger Social Media Marketing”….

Viral Marketing vs. Social Media Marketing, whats there to fight about? They are the same thing right?

Wrong! (ding ding ding)

Well, to be fair they seem like the same thing and find themselves in that  “grey area” of marketing. I am just saying it really easy to get the two of them confused, I can easily see how it can happen. So what is the difference between the two? Lets break it down in list form, people like lists.

Viral Marketing

-Simply relies on the audience to distribute the objective

-Uses social networks like Facebook, MySpace,  Linkedin, Twitter to help achieve an objective…i.e sales, brand awareness, etc

- This objective is obtained by a “Viral Action”. This action is people passing  on the content such as video, picture, an application, banner, heck even just word of mouth.

-Sometimes people don’t even realize they are passing on a viral marketing message. I did it earlier this year with this video, I did not know it was from Gatorade. I totally fell for it did you?   Here lies the big difference between Viral and Social Media Marketing,  Viral is sneaky and sometimes you don’t even know your passing on a marketing message.

Bottom Line:Viral relies on the audience to spread the message with little or no interaction. Its a one time interaction.

Social Media Marketing

- SM Marketing relies on the audience to distribute and engage in the dialogue and sometimes the creation of additional content.

-Its about engaging,communicating via a dialogue and interacting with people. More so customers.

-Increasing traffic to a site by links, brand awareness and well attention.

-You pay attention to what your customer/user wants and needs! You do this by listening, interacting, chatting.

- One does this by having a presence on social networking sites and channels. We are talking about Facebook, MySpace, Twitter, Blogs, Podcasts, Digg and others.  The brand interacts and engages with the community, customer or even potential customer.

Bottom Line: SM Marketing uses good content to start a conversation with the goal of the relationship to grow, get deeper and keep it going

Both Viral Marketing and Social Media Marketing have the same goal, getting the word out about a brand. Yes, we are talking Word Of Mouth Marketing, which is passing information on.

Thanks to John Avilla for letting me bounce ideas of him for this post and helping me break it down.

October 22, 2008 By : Category : Blog Tags:, , , ,
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