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Browsing Tag influence

Social Media is changing your world

Social Media is changing your world

 social-media-for-sales-people

Ten years ago, MySpace was founded and social media began taking over the web. What started off as a simple profile adding “friends” into your network, turned into a networking phenomenon that is growing exponentially a decade later.

 

How is social media changing your world?

 

  1. Brands rely on consumers rather than advertising. You can share your likes and dislikes about brands, companies, restaurants, etc. and influence consumers on where to spend their money. Yelp is one of the most popular social media applications and user reviews, rather than advertising, bring in consumers.
  2. Users can help you solve a problem. What do you do when your car needs new brakes? Ask your Twitter

    followers who is the best mechanic in your area? This is what we used to use the phonebook for: figuring out what company or person can solve our problems.
  3. We learn news as it happens. Instead of waiting for a morning paper or the evening news, we are finding out what’s happening when it happens. Whether the death of a celebrity or the presidential election, we are kept up-to-date with what’s happening in our world. When I need my news, I go to Twitter or Facebook to get it.
  4. Sharing ideas (and other things). Social media is all about sharing; whether it’s what you’re creating or what you’re eating, people will share it with the world. When was the last time you told someone what the color of your drink was? Oh yeah, last time you Instagrammed it.
  5. We can reach out to anyone. It’s completely possible to have conversations with your favorite celebrities or CEOs. Thought leaders have hit the social media ground running and are often replying or answering inquiries from fans and followers. These people are no longer inaccessible. You can reach out to them as easy as sending a tweet.
  6. We are always learning from each other. Even though there is plenty of fluff on the internet (really, how many more pictures of your cat do I need to see?) there is also a vast pool of knowledge we can glean from not only friends, but thought leaders and influencers as well. Sites like creativeLIVE that take online education and make it social are just one of the many ways people can learn and share new content and ideas.

 

What have you learned from social media? How has it affected your life or your traditional networking or media consumption?

April 10, 2013 By : Category : Featured News Social Media Tags:,
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An Open Letter To Fast Company

An Open Letter To Fast Company

Dear Fast Company,

First, let me congratulate you on your monthly magazine. It is a magazine, I still look forward to getting every month (along with my bible, Entertainment Weekly). It is great to get a magazine that has reviews, comment and articles about people I actual know instead of, say, Spencer and Heidi.

I am writing you this letter because you, well, do not get it.

You put out this well-done resource with articles about new technology, design, leadership, blah, blah, blah. It was something that told me, “Fast Company is a resource that is creditable and a good source for things in the Social Media/Online area.” That was until yesterday, when I got invited to take part in your  “Influence Project.”  See, first I got this teaser email back in June:

Hi Dave, it’s Rebecca from Fast Company and I want to share with you a very new, soon-to-be launched project.

The project? It’s a fun experiment called The Influence Project that will visualize and track how active influence spreads, the reach of people’s social graph, plus it will map degrees of separation, etc. By participating in the program, you can more accurately measure your active influence on your networks.  Everyone’s photo will land in the pages of Fast Company plus interesting stories from the program will also be covered by the magazine as well as online.

We’ll ping you Wednesday with more detailed info. And for being one of the first to jump in, we’d like to give you something back. We’ll email you the link to the site the eve prior to launch to check it out.

Looking forward to seeing you in The Influence Project and feel free to get in touch anytime.

Best,
Rebecca

The Influence Project :: Fast Company

I thought, “Cool, I am looking forward to this amazing metric, new technology  and new way to measure influence. Wow, maybe they will give Klout a run for their money.”

Then I got this email:

Dave,

Thank you for participating in Fast Company’s The Influence Project.
You’re about to find out how influential you really are.

Your unique, personalized ‘influencer’ URL is:

http://fcinf.com/v/ase7/welcome

Click on the above link, and start influencing!

Remember:
1) You can use any means to spread your unique link to your online network.
We shortened it for you so you can share on Twitter and Facebook.
2) Your goal is to influence as many people to click on it as possible.
3) You want those people to sign up as well, since they will be spreading
your influence along with their own.
4) You can track how your influence has grown, where it’s lead, and where
you stand at any time on the site.
5) Your picture is going to be in the November issue of Fast Company
magazine, where we’ll reveal the most influential person online!

Thank you,
The Fast Company team


Ummmm…a link? You’re measuring influence by the number of people I get to click on a link? A lousy link? Are you kidding me? Is this a joke? I know — you’re punking me right? Where is Ashton Kutcher?

Oh, you’re serious… this is your great project?  Well, I  hate to break it to you. It’s flawed.  No, really, it is. See look…

If I have a network of 100 people and I get 100 people to click the “link,” but there is another person that has a network of say 100,000 people and gets 1,000 to click it, they have more influence? I am far from being a math wiz, but I do not see how that person has more “influence.” They have a larger network, but a smaller success rate.

Also, you are looking at influence being based on clicking a link? Did I mention that? I promise you that somewhere right now, someone is setting up a contest that says “Wanna have  a chance at winning $1,000? Just click this link.” Oh, and that link would be the influence project link. So they get to buy influence, kinda like Bernie Madoff.

Bottom line, you’re measuring influence on getting people to click a link. You are way off base.

Well, thanks for reading my letter.  I appreciate it.  Also, I was looking to renew my subscription and wondering if I can get the Fast Company clock radio this year instead of the blanket? Is that okay? I mean, I do not want to influence you into doing it…

July 7, 2010 By : Category : Featured News Open Letter Tags:, ,
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