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Browsing Tag Linkedin

View Your Social Networking Like a Party

View Your Social Networking Like a Party

Let’s think about why people are so into social networking sites, or to ask a better question why are people into social activities at all? They’re doing two things. They are expanding the group of people they know, and they are…drumroll please… having fun! No one wants to go to an event to be bored. They can do that at home. They go somewhere to have fun. Social networking sites are no different.

Even Linkedin, the so-called Professional networking site, is recognizing the need for more entertainment value with its features. They’re now allowing blog and Twitter feeds to connect your other social media profiles and they’re expanding their group discussion platforms for more interaction. Will Linkedin ever have games like Farmville? Doubtful. Maybe we’ll see a cubicle puzzle or a flash paper toss game (doubtful), but for the most part they keep it pretty professional, and rightfully so.

My point is most people, the target audience of marketers, aren’t on these websites to be marketed to. Most people use social networking as a means of escape. They frequent these sites to sit back and let their brain rest for a few minutes. But in the process they are still that same person they are at work and they still have the same interests.  Maybe they’ll stumble across some cleverly designed marketing and might take a produce or service for a ride.

So here’s how to get past that “I don’t want to buy your stuff” wall that most people on social media sites put up.

Think of your social media activity like a party, and then compare that to how you handle your social media marketing right now. Most marketers just throw out their links every time they post a tweet, status update, group discussion topic, video, etc. How would this come across at a party?

Imagine someone just running around screaming at people about themselves and the products they sell. How would that come across? Would anyone want to talk to that person? Probably not. They’d get snubbed.

Now think of how an event networking veteran does their thing at parties and networking events. What does this person do to “work the room?” They strike up conversations. They talk to several different people. They share their stories. They offer assistance. They hand out freebies. THEN, after a relationship has been established, they do their elevator speech about what it is they do and how they can help. Or they ask their prospect to take the next step in their sales funnel. Sign up for my blog, newsletter, free trial, whatever.

Make sense? Are you starting to get the picture?

The same thing goes for social media marketing. The psychology of people is no different online than it is offline. On social media platforms make connections through DMs, wall posts, @mentions, group discussions, fan page messaging, etc. Hand out gifts that you know people want through these same distribution channels. Grow relationships this way before you start selling and you’ll be much more effective.

On top of getting more leads, you’ll also probably make some friends along the way who you can then leverage to help you get the word out about future deals, and vice versa. You’ll grow a partner network online, which can be a very powerful thing.

So take a step back and start viewing your social media marketing like a party. Even though some people use social media for marketing and marketing only, be smart about it. No one wants to talk to the person who is obviously just there to peddle their wares.

by Cody B Wheeler of cbwheeler.com
@CodyBWheeler

October 11, 2010 By : Category : Featured News Guest Blogger Social Media Spotlight Tags:, ,
4 Comments

How to use Social Networking Sites To Find A Job

How to use Social Networking Sites To Find A Job

So I have noticed a change in the request for interviews and speaking engagements over the past few months. I am getting a lot of requests for tips/tricks on using social networking to find a job. Now, with the economy is I totally can see why people are turning to this medium.  In the past 2 weeks  I have been interviewed for:

-How Facebook Can Help Job Seekers Find Employment

-Tweet, Tweet: How to Incorporate Twitter Into Your Job Search

Asked to on using Social Networking  & Linkedin to find a job at:

-International Association of Administrative Professionals

-NeCon East

So I thought it would be a good idea to share some tips and tricks that you can use to help find a job. I think I should do it in list form, as people like lists!

Using Twitter

-Post to your Twitter profile, I am looking for a job! So simple, I know some people do not event think to do that.

-Use Twitter Search to find a job based on keywords. Example: CSR Wanted, Denver got me this:

denver

The key here is to play around with the search terms to narrow it down better to what you are looking for.

Also in regards to Twitter Search, use it to find people in your field of work and add them! You need to Network and build your community.

-Follow accounts like: @jobangels, @freelancejobs @manpower

-Use Twitterjobsearch.com

Using Linkedin
-Complete your profile, amazing how many people do not do that.

-Use SEO. Put in keywords your profile, play around with it to increase your visibility.  It is a good idea to find just the right words to describe what you do.  You will know you are on the right track when you see this box:

linkedin

So lets say you are in website development, use keywords like HTML, MySQl, etc. These are words people may use to find someone with your skills.

The more times you come up in search, well..the better!!

-Save business cards. When your meeting people, chatting folks up, make sure to get their business cards. Then go back to your linkedin profile and add them.  Yes, simple.

-Put a picture up. This goes for both Twitter and Linkedin, it ads something when you can see what a person looks like.

-The Answers Section!! The most underused, yet powerful tool on the site! It is where the magic happens. This is where people in your field post questions they need help with. They are reaching out for “An Expert”. That expert is you! Get on it, respond, refer, engage, chat it up, etc. This is where networking happens. Questions in my area look like this:

qa

Hope some of these tips help. What are some tools /tricks you use to find a job?

July 15, 2009 By : Category : Uncategorized Tags:, , , , ,
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Thanks Facebook For the Vanity Urls..But There Are More Features I Want..

Thanks Facebook For the Vanity Urls..But There Are More Features I Want..

bacon-license-plate-300x226

First, about 2 hours ago Facebook announced they will be giving vanity urls starting his Friday June 12, 2009 at 9:01 am. This is a great thing for branding, marketing and companies. This got me thinking. There are several features I would like to see on some social networking sites. So let us step into……

In a world where I get what I want. In an imaginary place where companies listen to their customers/users.. there is one man who hopes that the: CEO, President, Community Manager, Guy Who Makes Sure Everyone Is Happy Manager listens.. ME! So listen up Facebook, Twitter and  all you others.

This is a list of things I want. Okay maybe it is more of a, wouldn’t be nice if? Kind of thing. I will share it with you in list form as people like lists!

facebook_logo

- Facebook I want a little button at the bottom of a persons profile where I can click “Add them to a friend list?” You click it, a drop down menu lets you pick the friend list they are added to. Its easy, quick and will make my life easier. (cause its all about me!)

-How about a mouse over feature that says “Did you know?” or “Other ways to do this!” Look if you reading this post, more than likely you are pretty familiar with the “Online World, Social Media, etc (insert hot buzz term here). Great, but we are the minority here. Most people do not know you can send pictures to Facebook via email or text. Nor do they know they can update their status the same way. After they do an upload, update, etc. give them a “Hey non power user did you know?” Heck all the parents at my kids school would thank you!

twitter

-Hey Twitter. I’m talking to you. I want a friend list option on your site. It needs to work like the facebook one I listed above. Get on that.. please and thank you.

-oh, how about the option to post hyperlinks with text? That way I have a better idea what they are about!

-Since I got on the subject of the whole mouse over thing. Sure would be nice..no make that GREAT if I could put my mouse over a persons pic and see their important stats. Oh, Oh, Oh… I know let’s do that with the whole “@joeblow” thing too. I want to mouse over that and see stats in the text box.

linkedin

-Linkedin, here is what I want. Now follow me on this. Every now and then I will use the “check your email” feature. I email a lot.  What happens I will do a lot of group emails with people. Some I do no know that well.  So it would be great if you could find a way to display the emails to pick from by “email a lot all the way down to emailed once”. Then I can pick if I should add them. Also, find lets have a filter/fuzzy logic on emails with words like “support, craigslist, etc” I dont want to add Support@huggies.com”

So what features would you like to see on some of these sites?

June 9, 2009 By : Category : Blog Tags:, , , , ,
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Let The Social Networking Deadpool begin..

Let The Social Networking Deadpool begin..

Will the cream rise to the top?

Will the companies with a good business model be the ones to survive?

How will this all go down?

In the last two weeks:

Pownce will no longer exist .

Facebook made a play for Twitter.

Are these the signs of what is to come?

Now in all fairness the company was acquired and key employees will move over to Six Apart. This got me thinking, who are the next social networking companies that we will see absorbed?  Will it be Plurk? Brightkite? Tumblr? Identi.ca?

Are these companies even making money?

I took this question to Linkedin, a site I think will survive, and here are some of the responses. I will put them in list form, because people like lists:

Pierre-Loïc Assayag:

“No doubt that there will be many more. Any company that has been caught between rounds of funding and doesn’t have the ability to quickly replace venture money by revenue is in deep trouble.
That said I don’t buy into any of the dooming predictions around social media, quite the opposite, this crisis may well accelerate the transition to a post mass media era and as my grand ma’ told me “what doesn’t kill you makes you stronger”: those who survive will have figured out ways to build a strong business.”

Octavio Ballesta:

“I don´t think so. Social networks will survive and will grow healthier during the recession.

I envision that most of the social networks sites will disappear due to the high fragmentation of the market and to the difficulty of being profitable for the long term, and that bigger networks will have a strong growth, particularly those social networks oriented to professional themes like Linkedin.

In these times of economic recession where higher rates of unemployment will encourage the intensive development of initiatives of personal branding, tools like thematic blogs and social networks as Linkedin, will be the preferred tools to create a solid reputation in the network that help to these professionals to be hired again.

In the next years Linkedin will prove be even more useful and cost-efficient than any of the typical job boards like Monster or Careerbuilder to search quickly and precisely for talent to be hired. As a consequence of these competitive pressures job boards to remain competitive surely will include in the short term some of the features that are characteristic from social networks in order to enhance their audiences, features, capabilities and customer satisfaction.

Linkedin has the advantage that both recruiters as active and passive job applicants can belong freely to this professional network and propitiate so, different kind of interactions, promote personal branding, share knowledge and achieve visibility.”

Ari Herzog:

“Keep in mind this “recession” was around for a year. Pownce was doomed for failure long before Twitter bought Summize, though Twitter’s popularity helped Pownce’s loss. Tumblr and Posterous will survive; Jaiku is doubtful.

Like others responded, some will stay and some will go. Ultimately it’s about the people. If enough people like something, it will stay. If more than enough people continue to join, the network will innovate, such as Facebook Connect, Typepad Connect, and LinkedIn Applications.

If anything, new tools will be created rather than current ones closing shop.”


What do you think?

December 2, 2008 By : Category : Blog Tags:, , , ,
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How To Learn About Social Media In 3 Easy Steps

How To Learn About Social Media In 3 Easy Steps

Today I read a great post  by Sean Bohan on one of my favorite topics the “Social Media Expert”.  Sean asked the question, “Do Experts Matter”? (As we get to know each better, one thing you will learn about me is I don’t like the term “Social Media Expert”).  This field of Social & New Media is changing everyday and every moment. There are people right now creating web sites, tools and widgets that will change the field. These things will make you go “Wow, why did I not think about that?”  What is hot at 10:00 am may have crashed at 12:00 and been replaced by something else. All one can do is try to keep up by being part of the community.

How does one keep up with all this information?  Do you really need a “Social Media Expert” to help you understand this new space? People hire social media consultants to teach them how to use soical networking tools and establish their brands online. Do you need to this? Maybe, not everyone is cut out to be a consultant.  But you can learn a lot on your own. You can do this really easy, simple and fast.

Here are the simple steps, I will put it in list form, people like lists.

-Setup a Facebook and Linkedin account

- Join Twitter

-Join the conversation by commenting, asking questions and giving back.

Bonus step:

-Dare to be on FriendFeed ( I know its scary but you can do it.)

Thats it. Heck you too can be a Social Media Consultant if you want to. (note: I did not use the term expert.)

Wonder if I just posted my way out of a job?<-->

September 26, 2008 By : Category : Blog New Media Tags:, , ,
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