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Browsing Tag Social Media

Social Media is changing your world

Social Media is changing your world

 social-media-for-sales-people

Ten years ago, MySpace was founded and social media began taking over the web. What started off as a simple profile adding “friends” into your network, turned into a networking phenomenon that is growing exponentially a decade later.

 

How is social media changing your world?

 

  1. Brands rely on consumers rather than advertising. You can share your likes and dislikes about brands, companies, restaurants, etc. and influence consumers on where to spend their money. Yelp is one of the most popular social media applications and user reviews, rather than advertising, bring in consumers.
  2. Users can help you solve a problem. What do you do when your car needs new brakes? Ask your Twitter

    followers who is the best mechanic in your area? This is what we used to use the phonebook for: figuring out what company or person can solve our problems.
  3. We learn news as it happens. Instead of waiting for a morning paper or the evening news, we are finding out what’s happening when it happens. Whether the death of a celebrity or the presidential election, we are kept up-to-date with what’s happening in our world. When I need my news, I go to Twitter or Facebook to get it.
  4. Sharing ideas (and other things). Social media is all about sharing; whether it’s what you’re creating or what you’re eating, people will share it with the world. When was the last time you told someone what the color of your drink was? Oh yeah, last time you Instagrammed it.
  5. We can reach out to anyone. It’s completely possible to have conversations with your favorite celebrities or CEOs. Thought leaders have hit the social media ground running and are often replying or answering inquiries from fans and followers. These people are no longer inaccessible. You can reach out to them as easy as sending a tweet.
  6. We are always learning from each other. Even though there is plenty of fluff on the internet (really, how many more pictures of your cat do I need to see?) there is also a vast pool of knowledge we can glean from not only friends, but thought leaders and influencers as well. Sites like creativeLIVE that take online education and make it social are just one of the many ways people can learn and share new content and ideas.

 

What have you learned from social media? How has it affected your life or your traditional networking or media consumption?

April 10, 2013 By : Category : Featured News Social Media Tags:,
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Get social with your insurance business

Get social with your insurance business

There are countless opportunities for businesses on social media. The trick is, how do you best position you and your business to generate the best return on your investment of time and money? The following are some ways for those in the insurance industry to use social media to their advantage

Facebook 

Facebook is a great way to reach out to people who are already familiar with your community and your business, and use them to help boost sales. By paying for targeted advertising, your unique ads can be tailored to only show up to people who live in the area and are friends of people who “like” your page. There are a variety of ways to tailor ads: by region, gender, age, and interests. This will help you get your advertising to the right people, and it won’t break the bank.

LinkedIn 

LinkedIn is a professional network that is the most beneficial for insurance marketing. As an online networking platform, businesses can use traditional ideas of marketing and meeting new clients with the added benefit of being visible to a much larger group of potential clients. The more connections you make, your recognition increases, and it helps both online and in-person networking. You can use groups to share content and help market yourself as well, so find the industry groups that are best suited for your business and start connecting.

Twitter

Twitter is the online community that is great for sharing content in a concise and quick way. When used properly, it is a beneficial marketing channel that many small businesses and professionals use to share content, get to know each other, and have industry discussions. It’s important to remember that Twitter is a community, so while it helps with networking, it’s necessary to engage users with thoughtful conversation. This will help you get noticed among the thousands of small businesses vying for customers. Connecting with business influencers and industry leaders provides credibility and broadens your network of potential connections and clients.

 

Blogging

Creating content is the most important way to stand out on a digital platform. Content that is engaging, interesting and topical brings users to your website and helps them engage in your business. Blogs that are thoughtful and encourage debate are the ones users keep coming back to. By encouraging debate and conversation, you can reach out to those that are contributing, thus providing another networking opportunity. Whatever you blog about can be shared on all three social platforms, and the more you build up a community of interested and engaged individuals, the more your business grows.

 

Customer insight & testimonials

 While social media tools help, it’s important to make sure your message is coming from more than just you. These tools allow you to reach out to previous clients and ask them to provide feedback and testimony to your services. Consumers are more apt to purchase a product from a peer referral than just hearing about it from the source. Facebook comments, Twitter replies, LinkedIn endorsements, and comments on your website can all be shared and marketed to potential consumers.

 

April 9, 2013 By : Category : Featured News Tags:, ,
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16 Tips and Tricks for B2B Social Media

16 Tips and Tricks for B2B Social Media

 

I sucked at blogging for the past few months. There I said it. I have been so overwhelmed with writing a book and working with clients that I just let it slide. In addition, I found myself tweeting my thoughts, where I should have blogged them. One of those thoughts was how companies can use social media in their B2B efforts. So, I took those thoughts and put them into list form, because people like lists.

- Share lots of photos, and ask your fans to share photos on your different networks. Facebook’s photos are some of the most powerful tools out there.

-Be strategic and pay attention to signal vs. noise. There is nothing worse to a consumer than having businesses shout at them.

-Create content that can go mainstream (outside your industry bubble) and monitor which posts attract the most “Likes” and feedback.

-Share your industry’s articles and blog posts on your social networks.

-Write your updates/posts to have a call to action – give the user something to do after they are finished reading. Ask questions that do not have a simple answer like “Yes” or “No.”

-Use tagging strategically when you can. Try to engage businesses by their location and even language as well. Oh and don’t forget the mobile users.

-Make sure to let your company show its human side and show the diversity and uniqueness of your team.

-Share exclusive and simple behind-the-scenes information.

-Make it easy to share your calls to action and offer incentives.

-Note your post frequency and timing. Find out what time they do best.

-Know your audience well, and when you make a mistake, quickly own up, do right by your audience and fix the problem.

-Integrate your website broadly with Facebook Connect.

-Find the resources to respond to your fans’ questions and inquiries.

-Make sure to hold real-world events.

-Try to always respond to comments. Yes, even the negative ones.

-Find synergy with other organizations and entities, and then work together to promote each other’s content so that everyone benefits.

 

What are some of tips and tricks you use in your B2B marketing?

March 15, 2012 By : Category : b2b Social Media Spotlight Tips and Tricks Tags:, , , , ,
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A Social Media Interview with Antonio Sabato Jr

A Social Media Interview with Antonio Sabato Jr

Meet Antonio Sabato Jr… you may know him from such things as General Hospital, Melrose Place, Rizzoli & Isles, CSI:NY, Scrubs, Ugly Betty, My Antonio, Modeling and of course from his very active Twitter account.

Antonio was kind enough to take time out of his schedule to do an interview about his current projects and use of Social Media.

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April 26, 2011 By : Category : Featured News Interview Tags:, ,
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I Need Your Help To Be VP….

I Need Your Help To Be VP….

I don’t mean to bug you, no really, it is not my normal style. My oldest is now on Facebook, I know right? So he discovered the Popchips, Vice President of Pop Culture contest. In short your voting for someone to be the VP to, well President Ashton Kutcher. See, Ashton is the President of Pop Culture… here..

just see his video.

What I am asking is can you please go HERE and vote for our video? I would really appreciate it. Ill owe you, maybe some Popchips? Also, be warned, you can vote once ever 24 hours, so I might bug you a few times. Dont worry contest ends March 9, 2011.

Hey, thanks.. You ROCK!! Really, you do! Oh, if you want to tweet it feel free ;)

Dont forget to click the button to vote!

UPDATE: Currently in 7th place out of 180 videos!! Thank you all so much! Here are 2 new videos my kids made for the contest. Please keep your votes coming!



February 19, 2011 By : Category : Featured News Off Subject Tags:, , , ,
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A Social Media Interview With Actress Jeri Ryan

A Social Media Interview With Actress Jeri Ryan

You may know her from her countless appearances on such TV shows as Melrose Place, Matlock and The Sentinel, as well as her series regular roles on Dark Skies and Shark. There is no doubt that you know her best for her role as Seven of Nine from Star Trek: Voyager!

That’s right — actress Jeri Ryan is my guest this week!

Jeri and I discuss how she got into acting, what it is like being on Star Trek, what she thinks about using Twitter, how she likes interacting with fans and her thoughts on her upcoming show Body of Proof on ABC.

Listen Now!

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December 13, 2010 By : Category : Featured News Interview Tags:, , , , ,
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A Social Media Interview with Kathy Ireland

A Social Media Interview with Kathy Ireland

How thrilled was I when I got the chance to interview Kathy Ireland this week? Yes, the former model and actress Kathy Ireland, who is now also a wife, mother, Sunday school teacher, Chief Designer and CEO of Kathy Ireland Worldwide. The Wall Street Journal recently acknowledged her company as a $1.4 billion design empire. Pretty incredible!

In the audio posting below, Kathy and I discuss how she went from supermodel to CEO, how her company works and the very cool Chef Andre. Of course we discuss her use of social media and   I also ask her some of the questions you asked via Twitter and Facebook.

Listen Now!

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December 8, 2010 By : Category : Companies using Social Media Featured News Interview Tags:, , ,
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View Your Social Networking Like a Party

View Your Social Networking Like a Party

Let’s think about why people are so into social networking sites, or to ask a better question why are people into social activities at all? They’re doing two things. They are expanding the group of people they know, and they are…drumroll please… having fun! No one wants to go to an event to be bored. They can do that at home. They go somewhere to have fun. Social networking sites are no different.

Even Linkedin, the so-called Professional networking site, is recognizing the need for more entertainment value with its features. They’re now allowing blog and Twitter feeds to connect your other social media profiles and they’re expanding their group discussion platforms for more interaction. Will Linkedin ever have games like Farmville? Doubtful. Maybe we’ll see a cubicle puzzle or a flash paper toss game (doubtful), but for the most part they keep it pretty professional, and rightfully so.

My point is most people, the target audience of marketers, aren’t on these websites to be marketed to. Most people use social networking as a means of escape. They frequent these sites to sit back and let their brain rest for a few minutes. But in the process they are still that same person they are at work and they still have the same interests.  Maybe they’ll stumble across some cleverly designed marketing and might take a produce or service for a ride.

So here’s how to get past that “I don’t want to buy your stuff” wall that most people on social media sites put up.

Think of your social media activity like a party, and then compare that to how you handle your social media marketing right now. Most marketers just throw out their links every time they post a tweet, status update, group discussion topic, video, etc. How would this come across at a party?

Imagine someone just running around screaming at people about themselves and the products they sell. How would that come across? Would anyone want to talk to that person? Probably not. They’d get snubbed.

Now think of how an event networking veteran does their thing at parties and networking events. What does this person do to “work the room?” They strike up conversations. They talk to several different people. They share their stories. They offer assistance. They hand out freebies. THEN, after a relationship has been established, they do their elevator speech about what it is they do and how they can help. Or they ask their prospect to take the next step in their sales funnel. Sign up for my blog, newsletter, free trial, whatever.

Make sense? Are you starting to get the picture?

The same thing goes for social media marketing. The psychology of people is no different online than it is offline. On social media platforms make connections through DMs, wall posts, @mentions, group discussions, fan page messaging, etc. Hand out gifts that you know people want through these same distribution channels. Grow relationships this way before you start selling and you’ll be much more effective.

On top of getting more leads, you’ll also probably make some friends along the way who you can then leverage to help you get the word out about future deals, and vice versa. You’ll grow a partner network online, which can be a very powerful thing.

So take a step back and start viewing your social media marketing like a party. Even though some people use social media for marketing and marketing only, be smart about it. No one wants to talk to the person who is obviously just there to peddle their wares.

by Cody B Wheeler of cbwheeler.com
@CodyBWheeler

October 11, 2010 By : Category : Featured News Guest Blogger Social Media Spotlight Tags:, ,
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An Interview With Ryan Osborn of NBC News

An Interview With Ryan Osborn of NBC News

Meet Ryan Osborn. Ryan started as a Page, moving on to becoming a Production Assistant and now holds the role of Director of Social Media at NBC News. That’s right – Ryan gets to work with the NBC News teams and implement Social Media strategies. I would call this a dream job!

Ryan found time in his very busy schedule to discuss the use of Social Media at the network. You can learn more about Ryan here.

Listen to the audio version below or download a copy of the interview transcript.

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August 31, 2010 By : Category : Featured News Interview Tags:, ,
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An Open Letter To Pizza Hut

An Open Letter To Pizza Hut

Dear Pizza Hut,

I like Pizza. My 5 kids like Pizza. Pizza is good.  Getting the right experience is good. That being said, you have really let me and my kids down recently.

Let me back up and tell you the story.

Recently, my twins had their 5th birthday party.  We had about a dozen 5 year olds over for a party with a bounce house. Oh how they loved the bounce house.  Per my kids request I ordered Pizza Hut, not my choice of Domino’s ,because they like the stuffed crust. (Hey I like the crust to, but feel loyal to Dominos, plus they have a great social marking)

Being the tech savvy guy I am, I ordered my pies via your website, it was a very easy experience. So, far so good right? Well then the pizzas arrived. They were wrong., well 2 of them were. The other 4 were fine. We quickly adapted to the problem and moved on.

Then the following week my family wanted more Pizza Hut. One look from those kids and I gave in. Ordering pizza again via your Iphone app.  I went to pick up the pizzas and again, they were wrong. I worked it out with the person at the counter.

Now, being the calm cool guy I am I posted this:

To your credit your responded with:

and this:

I was impressed! I had thought, wow you really care! You listen! You monitor conversations on twitter. Also, I figured you must of saw these tweets:

So, I quickly sent you a direct message as you requested. Yes, I follow directions well. So that is where I think you really dropped the ball with the @pizzahut. See, I have not heard back from you in 2 days. Are you done with me? What was the point in having me contact you directly? I am just wondering. I would think you would want to respond to me, have me write a blog post about how you hit a home run with your use of social media. I would tweet about it and others would Retweet it. There would be great buzz on twitter about it.

Sincerely,
Dave (the guy whose family likes stuffed crust)

July 21, 2010 By : Category : Featured News Open Letter Tags:, , , ,
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