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Browsing Tag Video

Make your videos shine on Vine

Make your videos shine on Vine



In October 2012, Twitter acquired the video sharing application Vine, and the short, six-second videos are becoming a popular way to share content on social media.

The iOS application (not yet on Android) lets iPhone and iPad users to record and embed videos to Twitter and share on other social media sites. Users can check out the best videos on the app by looking at the Editor’s Picks (generally awesome) and what’s Popular Now. But with only six seconds to showcase the content, what’s the best way to use Vine?

– Hashtag your videos to show up in “Explore.” When you login to Vine, there is an option to explore other videos submitted by users. Collections like “#favthings,” “#vineportraits,” and “#pets,” are searchable categorized by their tags, but users can search tags, much like Twitter, to find out what’s popular.

– Make sure you don’t mind sharing with the world. As there is no private option for Vine videos, they are viewable by anyone that has the Vine app, or views them on Facebook and Twitter.

– Most people take multiple shots by pressing on the screen to record. However, it’s possible to record all six seconds in one shot by swiping across the screen.

–  Embedding videos isn’t just limited to Twitter. Much like YouTube videos, you can pop your Vine into an iFrame just about anywhere. Check out a tutorial here.

– Some of the coolest videos are ones that use Vine for stop-motion animation. Use Vine to take quick, still videos and use it to tell a story. Some of the best ones use LEGO bricks – watch them here.

I’d love to see how you’re using Vine! Tweet me a video and I’ll post the best ones on my blog.

April 4, 2013 By : Category : Featured News Social Media Video Tags:, , ,
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I Have Said It Once And I Will Say It Again…Content Is King

As I do every morning I go over my blog reader and catch up on my blog reading. This post from Advertising Age caught my eye:

AT&T’s iJustine Web Series Doesn’t Exactly Go Viral

YouTube Stars as Spokesmodels May not Be Such a Great Idea After All

What do you do if you’re a big mobile carrier hoping to connect with digital youth? Tap a YouTube “star” and a popular blogger to extol the virtues of AT&T mobile phones.

The premise of AT&T's series is that iJustine and blogger Karen Nguyen get lost together in various locales such as Austin and Anchorage, and have to solve various mysteries of their surroundings using AT&T phones.
The premise of AT&T’s series is that iJustine and blogger Karen Nguyen get lost together in various locales such as Austin and Anchorage, and have to solve various mysteries of their surroundings using AT&T phones.

That was the idea behind AT&T’s “Lost in America” campaign with iJustine (Justine Ezarik) and blogger Karen Nguyen. But the result is an example of how YouTube fame tends not to translate outside the world of “Fred,” “kevjumba” and “sxephil.”

The premise of the series is that the two get lost together in various locales such as Austin and Anchorage, and have to solve various mysteries of their surroundings using AT&T phones (“It is a slick phone; it’s so tiny!”).

So far, AT&T and its vloggers have published 11 episodes, produced by Tremor Media, but it’s hard to imagine anyone watching more than one, if that. The series is heavy on AT&T, but light on storyline, unless you find it interesting that Justine could be booted out of the competition if she drops her phone a fifth time.

After two weeks, the series had generated just 31,000 views across YouTube, MySpace and four other sites, according to web video distribution firm Tubemogul. The only reason they racked up that many is that iJustine posted episodes one and six on her blog, bringing in 20,000 of that total.

Okay if you want to read more about the article just follow the link up top.

So why am I sharing this? To make the point again that content is king. This campaign seems to have everything it needed to be huge.  There was (in list form of course, cause people like lists):

Ijustine (a very popular personality on the web)

Karen Nguyen


-Use of video that can go viral

So what went wrong? In my opinion not knowing any of the folks involved directly other then Ijustine (full disclosure:I have known her for a few years very casually, as most social media folks do) is content.

The finished content was just okay.   It really didn’t grab you. It didn’t make me want to check back in each episode.  I didn’t feel at least two emotions It didn’t make me really feel the need to see what was happening each episode. I just did not care.

Now in all fairness what they did was really well done and hey 30,000+ views is nothing to sneeze at. (Though an average Ijustine video alone gets around 20,000 views like this one of her dead fish, they were hoping for a lot more no doubt.)

Plus, look I am blogging about it, so there is all the online chatter that needs to be taking into consideration.

One thing of social media note, I do find interesting is that I was really unaware of this campaign till the Ad Age blog post. It makes me wonder was there a social media competent to it? Were any social networking sites involved? Blogger outreach? Also how can i send the video to friends, I do not see a way to forward the content on from the video page.

So my point was it as Ad Age makes it seem a total bust? No. Could it have had better content and a stronger social media competent? Yes.

November 25, 2008 By : Category : Blog Tags:, , , ,
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Why Voting Is So Important

Video.. its a powerful tool. I thought I would share with you a video LSF Interactive is directly involved with. Its a video about why you should vote. This 1:42 video sends a powerful message. Here take a look:

This video should make you want to take action. Make you to want to get involved. Make you well…want to vote. I think it does all these things. This is a great example of social media being used with a specific purpose and a specific message.  The hope here is that you will take action and of course forward and share the video.

What do you think? Is this a great way to send a message? Does it make you want to take action?

October 2, 2008 By : Category : Blog Video Tags:, , ,
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