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Browsing Tag #webbiesxsw

An Open Letter To Sony Regarding Social Media.

An Open Letter To Sony Regarding Social Media.

webbie

Dear Sony,

First, I wanted to make sure everything is good with you. I know its been a while since we have chatted. Actually, we have really never chatted. Though you did have Technorati reach out to me  in early March 2009. It was just before SXSW 2009. You probably don’t remember, I know your a really busy company. Well with E3, your Samsung LCD venture, and of course that exciting announcement that Sade has an album coming out for the first time in like 9 years No offense but waiting 30 years for that album would of been better.(I’m just saying.)

So what I wanted to share with you is an update on the partnership you did with Technorati just before the SXSW 2009. I know with everything going on you don’t remember it. Let me try to jog your memory.

You were kind enough to send myself and 9 other bloggers these really kick ass Webbie HD video cameras. All you asked is when we use it at the conference was to tag photos and pics with the hashtag #webbiesxsw. How could any of us say no? (Look we both know Julia Roy sure wouldn’t! I think she tried to steal mine, so she could have two.) So with my trusty Webbie HD I mad amazing, educational, social media  videos like this:

Pretty great huh? Fine, I suck at video taping. I get it. Okay, so Sony you may wonder, “why is this guy writing this letter to us almost 4 months after the fact? We aren’t sending you another free camera and you cant have a free PS3 either, so move along.”  Do not worry. I do  not want any free stuff, though if I were to hit you up for something it would be the PS3 Slim.

So back to my point of this letter. It must of taking some good faith in Social Media for a big company like you to the Webbie SXSW/blogger promotion. Not being able to directly measure the ROI for this campaign. Not knowing if it helped sell these devices. No doubt you could see the chatter on Twitter, Facebook, Youtube, and the other thousands of social networking sites. Yet, it is hard to measure if that chatter turned into sales.

Well, I have some good news for you. Social Media works. What you did worked. Let me give you some examples. I will do it in list form. People like lists!

-In the past 30 days 5. Yes, 5 families have bought the Webbie because they have seen me using at my kids school. Scary part is they all got the same color as me. So, now I have to put my initials on the bottom of it.

-At least 8  people have emailed me directly in the last 90 days to ask me about what video camera I use.  Of that I know of 4 people who have bought the camera.

-Facebook..where do I start. When I upload a video it has that HD logo in the corner. The number of people who have commented on the quality of the video and sound is crazy. I can not say I know exactly how many people have bought the Webbie. I do know that there have been a lot of comments and questions about it on my profile page and fanpage.(yes, I have a facebook fanpage stop laughing at me.) Done laughing? Here is a Facebook video example that got the parents fired up about the Webbie:

So, there you go. I can confirm at least 14 sales of the webbie as well as several more potential sales coming your way!! That is not a bad ROI for sending a blogger a $200.00 video camera. We do not even know how many sales the other 9 bloggers generated.  This is what I would call a success story, as well as a great case study showing that Social Media and Word of Mouth marketing do work.

Oh in case anyone at Sony sees this or who knows, maybe even reads my blog. No, I was not paid to do this. Yes, I got a free Webbie from Sony. There is your full disclosure at work!

Sincerely,

Dave Peck

Social Media Strategist

LSF Interactive

June 2, 2009 By : Category : Blog Off Subject Open Letter Tags:, , , , , , ,
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Jet Blue, Swing and a Miss.. Southwest Airlines Hits A Twitter Homerun

Jet Blue, Swing and a Miss.. Southwest Airlines Hits A Twitter Homerun

WEATHER JET BLUE Cancellations

I am back from SXSW. I had a blast. It was one of the best events I have ever been to. So many familiar faces, so many new faces. Im already looking forward to next year. So, let me tell you about my flight back  from Austin last night.

I arrived at the airport 90 minutes early to bard my Jet Blue flight to San Francisco.  I checked my bag, made it through security without setting off the buzzer. Which is always a good thing.  I waited patiently  for my flight to board, had some food from Salt Lick..waited…got a coke.. waited… waited… The flight was suppose to board at 6:30, leave at 6:56 and nothing.  At around 7:00ish I posted this to twitter:

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I quickly got this tweet back from @JetBlue:

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Oh and then @JetBlue got this:

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Oh and this too:

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Okay so you get the idea. I posted a frustrated tweet and got a quick response from Jet Blue via twitter.  Pretty cool, huh?

Well here is where the problem begins and I want to make something clear. My post  is not with the flight being late. Nor the “fix engine light” they were getting. I want them to take alllllllllll the time they need to make sure the plane is working. Check it five times for all I care. I just want to get home in one piece. My post is the lack of communication, service  and the fact that I am disappointed by @JetBlue.  If your going to place your brand on a site like Twitter, you need to be ready to react in a timely manner.  So back to the story with pretty twitter pictures.

So then I went to add @JetBlue. I couldn’t… I was blocked by them for some reason. I was a blocked user. So I posted these tweets:

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Seems for some reason I couldn’t follow them to send a DM as they asked. Now this might be where the story ends, then I posted this:

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Anyone want to bet what happened next? Right! I got this:tweet9

That is right! @southwestair who was at SXSW, at around 9:00ish at night, with very little mobile internet service,  was trying to help me! So after some Direct Messaging chatting and such it came to this:

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So how awesome was Southwest Airlines? Offering to help, giving me flight options, even offering help the next day if I was stuck!  I was not even flying their airline! Oh and what about @JetBlue?

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They did get back to me 5 minutes before we boarded with this Direct Message:

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So my point here? Twitter is about real time customer service if your a brand. It is not about posting links all the time, cool videos or such. It is about dealing with your customer and creating positive brand awareness at that moment.   If you are a company, you see an unhappy customer out there,  you need to move quick  and communicate! @JetBlue could of said “got your tweet, will follow up soon” something to let me know they were working on it. Something..just let me know you have not forgot about me. Cause if you do not  your competition will do this:

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Or worst..  people will talk about your brand on Twitter like this:

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You Get the idea. Oh, here is a video I made while this was all going on..I did not even get into the TV issue, how the Jet Blue folks do not know about their Customer Service on Twitter,(it would of been cool  if they knew a little something about it) oh and check out the end where a passenger mentions  the headset issue. Oh and yes.. this was my first trip on Jet Blue.

So I did make it home about 3 hours later then planned..in one piece.  Oh and get this, two ladies say to me in the airport “Are you Dave Peck? We have been following you on Twitter.” Pretty cool huh? Things like that still blow my mind!

March 16, 2009 By : Category : Spotlight Tags:, , , , , ,
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