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Browsing Tag Youtube

Things To Think About To Create A Successful Social Media Campaign

Things To Think About To Create A Successful Social Media Campaign

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So you want to create a successful marketing campaign using Social Media. I cant say I am shocked as  Forrester Predicts Huge Growth for Social Media Marketing. It seems  every brand wants to get into the social media and mobile area as these areas are  growing like wildfire.

Now, if you came here looking for the  exact secret ingredient into a hopefully successful social media campaign, your at the wrong place. If I knew what that was, I would be rich and famous. Oh and living on the beach with lots of Kindles, super fast wifi , Iphones, and.. sorry back to the blog.  My point was that this is a document I created that  has many items that need to have  answered, so I can come up with a campaign that is hopefully putting out the right message to the  right people. It is made up mostly of questions I want answered by myself, my team or the client. This helps me figure out what the campaign could possible be.

Feel free to suggest items that should be added, removed or tweaked in  the document. (as it is far from perfect)

1. What is the goal?

-Reputation Management
-Brand Awareness
-SEO rankings up
-Increase site traffic
-Increase sales
-Other

2.Who is the demo/target we are after? In regards to the demo:

-. Who is likely to be most interested in the content?
- Who does the brand want to communicate with and why?
- What are people currently saying about the brand or business?
- Which type of person is likely to purchase the  product or service?
- What tools or online services does the  target audience use?
- Which websites does the  target audience frequent?
-What dot he  target audience have in common with one another?
- What sites are most popular?
- Where is the brands audience now?
- What is the conversation about the brand now?

3. What are the channels we will need to use?

-We need to take the dynamic content to set up multiple channels that direct traffic and attention to the brand. By doing such things as:

-blog
-Twitter
-Fanpage
-youtube
-digg
-stumbleupon
-Can we use people of influence?
-etc

(This method can work well along side SEO/SEM)

4. What is The Big Idea?
-Is it relevant
-Is it easy to distribute

5. What does the end user get? (why should they join/interact/engage/spread the mess) It could be:

-Knowledge
-relationship
-laugh
-prize

6. What is our ROI? (may not always direct/immediate)

-Relationships
-Better reputation
-Brand Awareness
-Sales

Random Questions/thoughts

-Why will people spread the mesage? WOM/talk about the campaign/brand? Is it same as what they get out of it?
-You need to be transparent (the best you can)
-Who will manage it?
-Who is the person who will manage feedback, interact, be the face on sites? They will need to interact on customer/target level.

social media visibility = brand awareness + word of mouth = new customer

The cliff notes version:

-What is the purpose
-What is the reward

May 12, 2009 By : Category : Uncategorized Tags:, , , , , ,
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Social Media Made My Kids Think I Was Cool..For A Minute

Social Media Made My Kids Think I Was Cool..For A Minute

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(Note: This post is pretty much off my usual subject of Social Media)

First, I know I am not cool. So, let us take those jokes off the table right away. I know I am a geek. I get it. I can live with it. It works for me.

A little background information on my family and let me  answer the common questions I get, when I tell people I have 5 kids:

-Yes, I said 5

-Yes, with the same woman

-Nope, we did not plan it that way

-… no medicine or help was involved

-3 boys, 2 girls.. last set is boy/girl twins

- Let me see, they are 10, 8, 7, 3, 3 going on 16

-Yep, it is a lot of work, my wife is a rockstar

Okay, now moving forward.

The oldest kids are now easily embarrassed by the things I say and do. Especially when they are with their friends.  On different occasions, I have threatened to stand up in their class and dance or sing. They do not like that idea at all. It works great to get them to make their bed.

So, the other day I was in the car with them and one of them asked: “How was work today Dad?”

After the shock of being asked this simple question wore off, I explained I had been speaking at the Netroots Nation: Bay Area New Media Summit.

After the shock of hearing people actually wanted their father to stand up and speak on a subject, I was asked: “What did you talk about?”

After the shock of the kids being interested in something other than, what was for dinner, when we are going to see then Wolverine movie, or if their friends can sleep over, I replied stunned: ” How to Socialize Your Video”.

I then quickly continued before they could lose interest or notice the billboard ad for Cold Stone Creamery, ” I was on a panel with Hooman from the local radio. As well as a person from YouTube.”

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“Youtube!!! No way! Can we go to YouTube? Can we make a video to put on YouTube? That is so…COOL!” (okay so they did not say I was cool, but its the best I can get, Ill take it) Then one of  them said ” I cant wait to tell Susie you know someone at YouTube. ”

Trying to keep this open line of communication going on, I tried to think of what they would consider “cool companies” I added “Yep, I also know people  at Club Penguin and Google too!” They were still in awe. They looked at me with, well… Pride! Not like an ATM like they normally do.

This is the point where I should of quit, while I was ahead.  I stupidly said,” Lets see, I know people who work at Linkedin, Facebook, Twitter…” the look of pride quickly changed to a look of “What is the fat old guy talking about? Why is he not giving us McDonald’s?”

The oldest quickly said, “That is great Dad. My birthday is coming up in July, I want to discuss what plans you are putting together… ”

So, thank you social media for allowing me this moment of feeling..cool. Now back to being the geek I am.

Just an observation to add to this. I am shocked somewhat  that companies are becoming “cool”.  I recently went to SXSW and brought the kids back a ton of swag. They weren’t interested in the shirts, the Frisbee, the squeeze balls or even the candy. They all wanted the items with the logo.. Google.

Times are changing.

April 21, 2009 By : Category : Blog Off Subject Tags:, , , ,
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Skittles Gets Social Media!

Skittles Gets Social Media!

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What is all the buzz about in the last 24 hours?

Why  is Skittles getting coverage on

-FoxNews

-AdAge

-CNN

-LA Times

-Wall Street Journal

It is the top trending subject on Twitter

So what did Skittles do?

This….

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So, in short Skittles took their website and turned it into one big Social Media site. The homepage is nothing but a mashup of social media sites.  The most popular is the  twitter feed that shows anyone who uses the word Skittles.  The thing to keep it mind, as far as I can see, is it has no filters. So you can say anything you want. It can be a positive comment about the Skittles brand. It can be a negative comment about the Skittles brand.  Seems to me Skittles is just “putting it” out there and letting it happen.

That is not all they have done. They have created a:

-Facebook Fan page for Skittles

-YouTube Page

-Flickr Page

-Wikipedia

Again I can locate no filters on any of those pages. You can say, post, create anything you want on these pages and they become part of the Skittles corporate website.

You access the pages on the Skittles page by clicking the options on this logo:

skittles2

I have to say to Skittles, way to go! Its amazing and gutsy what they have done. They are putting their brand out there to take both positive and negative comments from their customers. That is engagement right there for you. They have done something amazing in my opinion. They have reached out to where their customers are. They are engaging with customers with the tools they are using. As well as joining the communities their customers are in. This can become a very powerful way to engage with customers. Some numbers for you:

-The Skittles Facebook Fan Page has over 585,000 fans

-The Youtube Channel has over 26,500 views

-Flickr has over 16,500 items

Not bad…

What are your thoughts about the new Skittles Homepage and its use of Social Media sites?

UPDATE: Skittles has moved the Twitter feed to the back and now features the Facebook Fan Page. This is due to the spam it is getting. Read more here:

Bad Jokes Force Skittles To Dump Twitter For Facebook

March 3, 2009 By : Category : Blog Tags:, , , , , , , ,
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Your Week In Review Now With Extra Discount Codes

Your Week In Review  Now With Extra Discount Codes

Lots of interesting things this week.  Why don’t we just dive in? Great here we go…

-Blogging, blogs, bloggers… some have said that blogging is soooo 2008. Not according to this report from the University of Massachusetts Dartmouth Center for Marketing Research! It stats that 13% of Fortune 500 and 39% of the Inc. 5000 currently have a blog! You can read more about it here as well as review a copy of the report

-In case you were worried I would not mention Facebook today, do not be. As of this post they should have hit 160 million users.

-Oh and yes, I must mention Twitter.  Recently it got $20 million and it is said its total valuation is $250 million, now they just need to monetize all this. Take a look at a great post by Joe Hall here about how “Twitter is a Cash Cow in the Making”

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-Super Bowl Sunday is upon us and social media is in full swing! Take a look at “Super Bowl ’09: Social Media Hits The Gridiron” to learn about all the blogging, Youtube videos, Tweets and more.

-What you ask? Who are the brands that are using social media? Who gets talked about the most online? Glad you asked! Here is a list of “The Most Social Brands of 2008″. The top 50 are impressive.

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-May 11-13, 20o9 The Palace Hotel in San Francisco  will host the 3rd Annual Community 2.0 Confrence, which I am proud to be a speaker at.  Since I will be speaking at this event, you are eligible to receive a discount of 20% off the standard pricing – please use code SPKRM2105DP when you register! Visit the website or download the brochure for more information on the 25+ cross-industry speakers joining me at this event and the actionable insights they will arm you with for success in social media.

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-March 21 to April 2 Web 2.0 Expo 2.0 will be at the Moscone West.  The discount code for that is “websf09tr3” - It can be used on their online registration form. Ill be talking about this confrence more in the future.

Have a great weekend and go Steelers!

January 30, 2009 By : Category : Blog Tags:, , , , , ,
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5 Ways To Market Your Brand Online.. Other Then Facebook & Twitter

5 Ways To Market Your Brand Online.. Other Then Facebook & Twitter

Today I received an email from a co-worker that read:

Dave,

Can you please send me your ideas for getting this client promoted through social media?

Thanks,

Co-Worker

This, of course got the hamster wheels in my head turning.  What are some social media tools that a brand can use to market their goods? Let us see, we have Twitter, Facebook… Then it hit me. There is a lot of ways to market your brand online, OTHER than Facebook and Twitter.  So let us look at some ways a company can market their selves online.  I think a good way to answer this would be in list form, as people like lists.

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-Social Networking Sites: Do not just think Facebook & Myspace!   Is that where your potential clients are? Maybe. Yet, there a lot more! Are you looking for Baby Boomers specifically? There is Eons, Boomj, Teebeedee and many more.   There are social networking sites done by other companies that you can partner with. Heck the WWE even has a site. There is probably a niche social networking site for almost any target demographic you can think of.

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-Virtual Worlds: As I posted last week, there is $600 million being dropped into virtual worlds. Creating a virtual version of your product seems like a great move. Find a virtual world, there are  hundreds (this is list is far from complete or current, but it is a start!) and make your brand something special there! Why not allow an avatar drink a virtual coke? Let an avatar wear designer jeans?

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-Create a Blog: This blog could be about things that “support” the product you want to sell.  Let us say you sell diamond rings. Create a blog that shares information about different quality, shape, type, ratings about diamond rings. Best time to buy, events to buy, fun ways to surprise people with them.  This blog can help support the goal of sales and give potential clients great reasons to purchase the diamond rings.  You can also do something fun like SouthWest Airlines.

-YouTube Channel: Same Idea as the blog, just done with video. A great example is the New York Times channel. The great thing about this it has links to channels for the reports and links back to the New York Times site. In a way it feels like your actually on the New York Times site itself.

nike-logo-Mobile Application: This is hot, I mean red hot. The mobile application business is booming. Why not create an application that supports your brand in some way? Look at what Nike did!  My advice, make it fun and simple. Let people take your brand with them.  Oh and if you are an application developer, there is some serious money to be made as Newsweek points out.

These are just 5 ideas. There a lot more out there!

January 27, 2009 By : Category : Blog Social Media Tags:, , , , , , ,
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Why Voting Is So Important

Video.. its a powerful tool. I thought I would share with you a video LSF Interactive is directly involved with. Its a video about why you should vote. This 1:42 video sends a powerful message. Here take a look:

This video should make you want to take action. Make you to want to get involved. Make you well…want to vote. I think it does all these things. This is a great example of social media being used with a specific purpose and a specific message.  The hope here is that you will take action and of course forward and share the video.

What do you think? Is this a great way to send a message? Does it make you want to take action?

October 2, 2008 By : Category : Blog Video Tags:, , ,
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